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Michele was able to guide me when I was at a crossroads in my business. Her advise was invaluable in helping me launch my first product with a bang, bringing in 3 times my projected outcome. She was easy to speak to and really gave me the confidence to move forward in my business.
- Kristen Tammaro, Holistic Practice Marketing Mentor
Today’s Marketing & Mindset Tip is all about building confidence! Specifically I want to talk about the things you can do to build more confidence in yourself when it comes to your business.
When I first started years ago and made the transition from owning an online retail shop to online marketing consulting, in hindsight I lacked a lot of confidence. The reason why I think this, was because it was a challenge for me to share with others what I did and how I could serve them.
The result? Lack of confidence.
Over the course of the years as I’ve continued to grow, I learned a few things along the way that have helped me to build my confidence in my business and stand in integrity with what I do. I know I can provide results for others; and there’s a difference between knowing the path and walking the path.
Here’s what I did:
- I niched myself.
- Stayed in my lane.
- Continued to practice my craft.
Check out the video below as I go more in-depth with these action steps.
In today’s Marketing & Mindset Video Tip I speak about the importance of your name. I think we can all agree that using someone’s name is very important.
Whether meeting someone for the first time or speaking with someone we know well, using their name has always been a great way to make an immediate connection and create a level of intimacy with them.
Yet, I always find it surprising how often we forget to share our own names! I see it all the time. I’ll go to someone’s About page on their website or their social networks and their name is nowhere to be found. Crazy, I know!
I have to get all Magnum PI in trying to figure out how to address them and even then that is an often fruitless pursuit. Until of course, I have to come right out and ask them – that is, if I haven’t just given up by then.
Check out the video below to here my take on the matter…
Welcomes to today’s Marketing & Mindset Video Tip. Today I wanted to share with you the top 10 things I’ve done that have helped to increase my overall performance in my life and business.
Top 10 Ways to Increase Overall Performance in Your Life & Business:
10. Create a mind movie
9. Listen to Baroque music”
8. Write to resolution
7. Read business & personal growth books
6. Exercise and keep a healthy diet
4. Allocating specific times of the day for email
3. Write down daily tasks & prioritize them
2. Meditate or practice Qi Gong
1. Set intentions
Today’s Marketing & Mindset Video Tip is about sharing my top three ways of getting more Twitter followers.
I often get asked, “How do I get more followers on social media?” So today I’ve decided to focus specifically on Twitter; but these strategies can be used on other social networks as well.
Just be mindful that although it’s great to have a large following, I believe that quality followers is just as important (if not more so) than quantity. Sure you can buy Twitter followers and easily get your numbers up into the thousands. But if they are not engaging with you, sharing your content, and/or buying into your products and services, than it defeats the purpose … Don’t you think?
You really want to be strategic about who you follow – in turn, who follows you back. Ideally you’ll want to follow:
- Prospective clients
- Potential partners
- Mentors & industry leaders
These are people who are going to engage with you hopefully on a regular basis.
In today’s Marketing & Mindset Video Tip I’d like to talk about creating a Daily Habit Log. What do I mean by this?
For many of us, we often struggle doing new things. For example, getting on a diet, blogging weekly, following up with people, etc. And this can be a challenge because these things we want to take on have not become a habit.
We are driven mostly on a day-to-day basis by our automatic way of Being. These are pre-programmed ways of doing things that we do day in and day out. For example, brushing our teeth and tying our shoes are automatic to us. We don’t have to think about it. These are just habits that we’ve established after doing them over and over again. No thought process – really – is involved.
When we are taking on new things that are NOT a habit, it’s a challenge; because we need to shift it from being something that takes some effort, time, and thought into something that becomes automatic.
That’s where we want to get to with certain things in our business; that you want to make a regular habit.
The only way to create a habit is to:
- Do it regularly
- Be very conscious of it
- Put a system in place that “forces” you to do it
Today I wanted to discuss your strengths. Unfortunately most people don’t take the time to look deep into what are their strengths, natural talents, and gifts and how to use that information to move forward in their life and business.
In particular, I wanted to share with you a great resource you can use to uncover what are your biggest strengths. It is a book called Strengths Finder by Tom Rath.
What is great about the the Strengths Finder book is that after taking a test (code is within the book), it lists your top 5 strengths in order. And it explains what each strength means and how you can use that information to grow.
Another really great thing is that you can use this information to pair up with other people who have strengths in those areas that you would consider a “weakness” of yours. Combining strengths with other entrepreneurs and small business owners is a very productive and powerful strategy to elevate all parties involved!
I recently did this with a business associate of mine. My strengths of course was with online marketing and techie stuff, and hers was more offline marketing – especially in the area of networking. She is a Master Networker! Thus we felt combining our strengths – and business models – would be the best formula for achieving entrepreneur success. The end result was the Marketing with Heart & Hustle Workshop we held this past January!
People often ask me how do they find up-to-date content and stay in the loop with their industry?
Let me just say that I don’t think the problem is finding content. Content is everywhere! The problem is information overload and deciding where are those few select places you can go to and focus on to stay informed about current trends and news in your industry.
For example, I use sites such as Feedly.com or Topsy.com. Another great site to stay on top of what’s new in your industry is Paper.li. This service is great for aggregating the top news and article updates of those you follow on Twitter.
There are hundreds of other sites you can use to stay in the loop with your industry, but let’s not forget face to face strategies such as attending workshops and industry associations. These get-togethers can be a great source of information; this way when you go back to your clients and prospective clients you are well informed and you can communicate to them what they need to know to move forward in their life and business.
My recommendation is to stick with no more than two to three content curation sites you like; otherwise you’ll potentially risk falling into the information overload black hole. Yikes!
Today’s phrase: Don’t let your outside world dictate your inside world.
What do I mean?
For many of us, we allow our outside circumstances to dictate how we feel inside and who we are Being.
For example, say you’re in a situation where you are struggling financially – credit card debt, not being able to pay your bills etc. So basically you are having a lot of financial stress and worry in your life … And rightfully so.
The only thing we can truly control is who we are Being and how we choose to feel inside regardless of what’s happening in our outside circumstances. So regardless of whether or not we have the income to pay our bills, or challenges in our relationships, or whatever challenges we are facing, we have a choice of how we choose to feel and BE in the world.
Have you ever seen the movie Searching for Bobby Fischer? Great movie about a young child prodigy who has a natural talent for playing chess and was constantly being compared Bobby Fischer, one of the worlds’ best chess players.
There’s a scene in the movie where the coach tells the young boy who is studying chess moves, “Don’t move until you see it.” Basically, he was telling him not to move his next chess piece until he can see all the moves necessary to win the game.
The little boy looks at the board and tells the coach, “I can’t see it.” And the coach in turn continues to tell the boy, “Don’t move until you see it. Don’t move until you see it…”
Such an amazing line and great lesson because many entrepreneurs and small business owners go about their day-to-day operations without any rhyme or reason… Without having a vision. Whether it’s an overall vision for your business or specific vision for a project, workshop, event, etc.
Alright, alright! I can’t say I necessarily have the “secret formula” for success. That’s because success is so subjective. What success means to me, may not necessarily hold true for you.
I think the best definition of success I’ve heard thus far was the one stated by Earl Nightingale,
Success is the progressive realization of a worthy ideal.
Just read that one more time. Soak it in. Success. Is. The. Progressive. Realization. Of. A. Worthy. Ideal.
So at the end of the day, YOU determine what’s a worthy ideal. And if your “worthy ideal” comes to fruition, than bingo!
Well this past year I was on a quest to realize a worthy ideal … And so was my friend and fellow entrepreneur Kyna Baker. And we both found it.
And I’ll drop a hit. It wasn’t in making more money, getting more clients, or more recognition … Although getting those things were great. It went waaay deeper than that.
Lessons learned that will last a lifetime…
NOTE: In the podcast, and in this post, I mention the term “quantum leap.” I just want to clarify what I mean by the term in comparison what people usually think it means.
According to Jeff Olson, a true quantum leap is:
what happens when a subatomic particle suddenly jumps to a higher level of energy. But it happens as a result of the gradual buildup of potential caused by energy being applied to that particle over time. In other words, it doesn’t “just suddenly happen.” An actual quantum leap is something that finally happens after a lengthy accumulation of slight-edge effort.
Have a listen …