Get The Marketing & Mindset Resource Guide:** 10 Need-to-Know Resources to Create a Proﬁtable Business & Inspired Life! **
Michele was able to guide me when I was at a crossroads in my business. Her advise was invaluable in helping me launch my first product with a bang, bringing in 3 times my projected outcome. She was easy to speak to and really gave me the confidence to move forward in my business.
- Kristen Tammaro, Holistic Practice Marketing Mentor
Being a marketing consultant is a very interesting position to be in because a lot of it requires outsourcing projects. It involves working with teams, in-house and outside of the company you are working with.
Lately I’ve been working with a company on a project that required their truck to get wrapped. We had looked into a few different companies and finally settled with a local graphics company. At first meet, they seemed enthusiastic and more than capable of meeting our needs. But soon after agreeing to work with them, I started noticing small promises being broken. At first I didn’t think anything of it and overlooked it. But as deadlines approached and we weren’t getting what we were promised, a lot of frustration started to set in for myself and the company I was working with.
I started wondering, how bad do these people want to succeed? Why are they willing to be mediocre at their job? Why do they have people in positions that they are clearly not qualified for?
The designer I was working for had no creativity. I literally had to come up with the design concept and lead him by the hand to create the graphic. I have an eye for what I like, but I am not a graphic artist; nor do I have the desire or talent to be one. This is the reason why we hire people in areas that they excel, correct?
And unfortunately, the response times of the person managing the project where poor and she seemed indifferent to all missteps that were occurring. Due to the priority of getting this project completed, we had to stick it out and make it work to get the job done. But needless to say, we will not be working with this company again. As a result, they lost the opportunity of working with us on a future project that would of yielded them tens of thousands of dollars!
Let me start by saying that Chick-fil-A first launched its Cow Campaign ten years ago. Their campaign progression has been a long process; but thankfully due to their patience, it seems all their hard work and dedication to the campaign is beginning to pay off!
Chick-fil-A’s commercial campaigns as of recently has taken on a whole new level of awareness for its company; we can attribute this to its creative marketing strategies and tactics. With its creative and fun-to-watch commercial advertising and growing Facebook fan page, it’s no wonder people are starting to take notice.
Needless to say, their Facebook page is a marketers dream; a plethora of fun images and video, interesting content, and relevant information … and a good amount of engagement to go along with it. They don’t post that often, but when they do, it has an impact.
The Brilliant Marketing Tactic
Here’s is what I especially love about their Cow Campaign that you don’t see very often; yet it’s one of the most powerful ways to connect with people at the emotional level. They’ve taken an animal and humanized it. When you view one of their commercials, you can’t help but relate to the cow as it were another human being with the same level of mental thought process and consciousness.
Add humor to a social message and you just may have a winning formula!
Check it out!
Of course, you can achieve similar results of touching the human emotion using other means; we’ve seen this over and over – albeit it always seem to work particularly well when animals are involved.
I want to talk about an issue that I’ve struggled with for a long time and I know many other entrepreneurs and small business owners have as well … and that is information overload. We often have this insatiable need to consume more and more information and even will project that onto others through our processes and content; throwing tons information and options at them in hopes that they will value us more.
What’s really going on is that you and the people you’re targeting are left feeling overwhelmed; and nothing is really getting done to address the core issues and desires.
Due to my own experiences over the past several years, I’ve gotten crystal clear that knowing it all was not the important thing. The important thing was to take my current knowledge, skill sets, and passions and go deeper with them.
The illusion is that as a business owner you need to know it all. The truth is that you need to get clear on the area – service, topic, etc. – that you thrive and go deeper with that. This is what you want to showcase on a consistent basis and want to be considered the best at.
Does this mean you have to give up learning new things and stop sharing areas that you are knowledgeable of? Not necessarily. But what area or core topic can you spend 80% of your time on – that you consider to be your sweet spot? … All else would fall into the 20% category.
One of the things I used to say all the time and I didn’t even realize – until I started to pay attention – is I hope or pray “something” would happen. After listening to mentors tell me over and over again, that nothing can done on a hope and prayer, it finally hit me a couple of years ago.
Crazy how sometimes you have to hear things multiple times before you actually HEAR it!
It really hit home finally that hoping and praying was not a methodology or process; hoping and praying is just that. It’s the someday syndrome. There are no expectations that what you want to happen will truly happen.
That why it’s so important to pay attention to your words and have conviction behind your words. It’s not about ‘I hope’ to get a client but rather, ‘I can’ get this client, or ‘I will’ get this client. It’s a very different conversation don’t you think? It just feels differently.
Maybe that’s semantics, but I know from my own experience when I say I know something will happen as oppose to ‘I hope’ it will happen, I’m more likely to take decisive and efficient action – coming from a place of conviction.
It’s about stating what it is you want to have happen in the world and taking the appropriate action. That simple!
Today I want to talk about your story. In particular how our story can get in the way of your success. We’ve all had experiences that were less than empowering and we took what happened or what was told us during those experiences as the truth. As a result everything we did and how we acted was in line with that truth.
The truth is that there are some things we are better at than others and things other people are better at than us. It’s the way of life. It doesn’t mean anything other than the meaning we give it.
Here’s the deal. We can’t change our past – the past is the past. But what we can change is our story … in particular the meaning we give to our story. We can go back in time – mentally – and choose to change the meaning we’ve added to an experience we went through. It’s about seeing things from a different perspective.
One of the things I recommend is the ‘Writing it Down’ method which I go into in this episode. It’s about getting things out of your head and gaining clarity around where you may be stuck and what’s the source of your dis-empowering story.
Listen in …
This past couple of weeks I’ve been thinking a lot about my results. In particular, I wanted to hone in on what has worked for me and what hasn’t. I like to do this every so often to evaluate if I am on track or not with my goals.
I understand that the choices I make today will affect my future. Put it another way, the results I see today are simply a reflection of choices I’ve made in the past. So if I’m not happy with my current results, then I need to begin to look at what have been my choices these past 3 months, 6 months, 2 years.
In this episode I share what is the process of beginning to change any results in your life right now that have not been working for you.
Listen in …
Today I wanted to share ONE marketing tip that I believe if you do it consistently on a daily basis will produce high returns for you in your business AND life. And I don’t simply mean returns in revenue – although that’s definitely a result. But also returns in an increased network of leads, customers, business associates, and advocates for your business.
Listen in …
You know the funk right? When it seems as if everything and anything that go wrong does. When you’re feeling down and unfocused and you’re not sure why. When everything seems to agitate you and it takes every effort on your part to break into a smile.
There are many reasons why this can happen. However, there’s one thing for sure – feeling the funk is an inside job. And with that knowledge you have the control and choice to either stay in it or not.
Listen in …
The end of 2014 is nearly upon us. What a perfect time to talk about goals! Traditionally when I spoke about goals, I shared the process of creating goals using the SMART criteria.
SMART goals are simply goals that are:
- Realistic (or I prefer results-driven)
But in this episode I share with you a very powerful and creative way to create a few select goals moving into 2015.
Listen in …
In this episode I discuss the importance of clarity … if you can name it, you can claim it! I share what it really means to be confused and some practices I have used to continue to fine-tune my clarity muscles.
Listen in …