Creating a profitable business

Hello and welcome. My name is Michele Welch – a Business & Personal Growth Catalyst helping service professionals to create a business around their lifestyle. I do this by teaching simple and focused business and life strategies.

I’ve worked with entrepreneurs from all different industries and in various situations. However, I’m particularly passionate about working with career professionals who are parents, who want to transition from the corporate world to having their own business. As a mom, entrepreneur, and someone who had a J.O.B. for most of her life, I can understand the burning desire of working a “9-5” gig, yet deep down suffering because what you truly desire is to live the lifestyle of your choice, play by their own rules, and spend more time with your family and friends.

Living The Edge Code is simply about doing things differently that are going to give you the edge in business and life. It’s about creating a business around the lifestyle you desire. It’s about playing by your own rules! It’s about focusing on what’s important. More importantly, it’s about embracing your genius; that is, embracing all that you are and all that you’re not.

A Bit About Me

I have many faces.

Marketer. Entrepreneur. Speaker. Mom.

They all explain more or less what I “do.” But who I am, who I’m working on becoming, and how I specifically serve others, is a whole ‘nother story.

I spent most of my corporate career managing other peoples businesses. Staffing, team-building, corporate training, budgeting, marketing, product placement & pricing, were just a few of the responsibilities I was asked to do.

I was really good at what I did. I excelled and moved up the corporate ladder very quickly. For most people, this would be good news. For me, it felt like I was sealing my fate. In my heart, I always longed for something more … something of my own.

I had dabbled in a few “real world” businesses with little success. I couldn’t quite get the winning formula down right. I just didn’t know what I didn’t know … you know?

Then something happened that changed everything – I had my babies. Their existence embarked a whole new direction in my life; one I had never expected or could plan for.

My Babies

I knew right away I wanted to be a stay-at-home mom (at least for the short term). I was lucky enough to be raised by a stay-at-home mom and I wanted to provide that to my kids as well. Not that I’m saying it’s necessarily a better lifestyle choice for moms (or kids), but rather I wanted the flexibility to be there for them any time they needed me.

But my enthusiasm was short-lived …

About the time my first child turned a year old, I became very restless. Restless was actually putting it mildly. Stir-crazy was more like it!

I’ve always been an entrepreneur at heart. I recall daydreaming of being the CEO of my own corporation at a young age. I had this desire to create something huge – something transformational! I recall staying up until 3AM watching Tony Robbins talk about “Unlimited Power” and “Awaken the Beast Within” and thinking to myself, I want that sort of life!

But much like running someone else’s business, being a stay-at-home mom was proving to feel like a decision, although I did not regret, that had left me feeling confined and to an extent unfulfilled.

I know as a mom this is not the way I “should” feel, but I felt it nonetheless. I love my kids wholeheartedly, with every fiber of my Being. But their existence didn’t feed all of me.

There was this lingering hunger …

I’m a creator. I wanted to create again! I wanted to earn money. I wanted to make a difference in other people’s lives.

I wanted to pull myself out of the rubble of confusion, mediocrity, and financial uncertainty and take as many people with me along for the ride.

So I opened an online shop selling kids clothes. Long story short, it was fine. But I soon realized that creating the online store, marketing it, working diligently to get onto the first page of Google, was more exciting and fulfilling to me than running the business itself.

Two years later, I closed up shop and began my new venture of becoming a marketing and personal growth consultant – with a heavy emphasis on digital and social media marketing.

Talking on stage

Have I found my calling?

I don’t know for sure. But I can say without a doubt that I am passionate about what I do – unlike what I felt in the past. And where in the past, I was always looking for an exit, this time around I am driving on the fast lane, with no intention of slowing down.

And with every step I take I continue to fine-tune and add new facets to my work and my being.

Mostly I’m passionate about helping other entrepreneurs (and wannabe entrepreneurs) break free from their internal prisons and mediocre circumstances and truly create an inspired life, using business as their vehicle. It breaks my heart that so many of us are still struggling just to get by, doubting ourselves, and playing small – when we know in our hearts that we were born to live a much grander life.

My Mojo & What You Can Expect If We Play Together …

You may be wondering at this point, so what is it that I do? Who do I work with? What’s my U-S-P?

I’ve been fortunate to work with all types of people and businesses in the last 5+ years. I’ve worked with mom entrepreneurs, lawyers, local businesses, and non-profit organizations to name a few.

All in all I realized two things that most entrepreneurs were often lacking when it came to promoting themselves and their business: a streamlined (and simple) plan of action and the “right” mindset around business.

Of course, sprinkled with some bad (unproductive) habits, feelings of overwhelm, and lack of support…

Over the years, I’ve come to this conclusion: being an entrepreneur and growing a business is an evolved process.

Who you will become a year from now is not the same person you are today. What has worked for your business today, may not work tomorrow.

You’re constantly evolving – and rightfully so. If not, you’ll never grow and move forward. You’ll remain stagnant, unfulfilled, and may one day look back and wonder what went wrong.

Your first step

When it comes to marketing, I often hear one or more of the following complaints from entrepreneurs and small business owners:

  • They don’t know how to do it
  • They don’t do it often enough or don’t have the time
  • They feel uncomfortable and/or overwhelmed with the process
  • They don’t know how to budget for marketing
  • They sometimes feel fear or anxiety when it comes to marketing their business

I help address the fears, anxiety, and overwhelm over marketing and share simple, streamlined strategies that help build confidence so that you can create a plan that works for you and YOUR business .

I also work on educating entrepreneurs and small business owners on effective and efficient ways to work their business. All the clarity in the world won’t make a bit of difference if they are working from a place of inefficiency, chaos, and disorganization.

But it all starts with embracing your natural gifts, talents and skill sets. It’s in doing so that you not only embrace life to its fullest, but you have the privilege of using your unique abilities to make a difference in your life and that of others – and enjoy the journey throughout the process!

As well, I understand that you can be your own worst enemy. And more often than not, when you’re stuck and not moving forward in some area of your life, it’s self-generated. There’s often an emotional block that’s dictating how you are BEING and acting in the world, stunting your growth in the process.

My “job” is to facilitate the process of helping you to get past these emotional (often unconscious) blocks by bringing them to light so you can face them head on. We can only change those things we acknowledge and are willing and open to transform.

What results can expect to see if we play together:

  • Explore your internal blocks that are keep you stuck and feeling overwhelmed
  • Hone in our what your skills, talents, and passions are and how to profit from them
  • Get crystal clear on your target market and how to get in front of them
  • How to optimize your website for leads AND search engines
  • How to use social media effectively
  • Selecting the social media tools that work best for YOUR business
  • How to use email marketing to market to leads and clients over and over
  • Blogging basics and best practices
  • Create a well thought-out strategic plan on how to market your business to get more clients/customers
  • Hone in on your brand and what makes you unique
  • Create content that speaks to your target audience
  • How to incorporate multiple income streams in your business
  • Find out where your are most prolific in order to get your message across
  • Create powerful strategic alliances
  • Put automated systems in place so you can concentrate of the things that really matter – like getting more clients/customers!

Please feel free to visit the Services section of this website to see how I can best serve you.

My purpose in life is to help you make your dreams come true. I truly hope you allow me that privilege.

TEC signature