Archives: Business Development
Today I wanted to discuss your strengths. Unfortunately most people don’t take the time to look deep into what are their strengths, natural talents, and gifts and how to use that information to move forward in their life and business.
In particular, I wanted to share with you a great resource you can use to uncover what are your biggest strengths. It is a book called Strengths Finder by Tom Rath.
What is great about the the Strengths Finder book is that after taking a test (code is within the book), it lists your top 5 strengths in order. And it explains what each strength means and how you can use that information to grow.
Another really great thing is that you can use this information to pair up with other people who have strengths in those areas that you would consider a “weakness” of yours. Combining strengths with other entrepreneurs and small business owners is a very productive and powerful strategy to elevate all parties involved!
I recently did this with a business associate of mine. My strengths of course was with online marketing and techie stuff, and hers was more offline marketing – especially in the area of networking. She is a Master Networker! Thus we felt combining our strengths – and business models – would be the best formula for achieving entrepreneur success. The end result was the Marketing with Heart & Hustle Workshop we held this past January!
History tests in high school were disastrous for me… I mean who really gives a crap when the Battle of Bull Run happened? And what is this fetish with dates that history teachers seem to have?
I just didn’t see the point. In response my teachers would give me some quote about history repeating itself… All I knew is that if I couldn’t figure out how to remember all these facts and pass these tests – I’d be repeating history all right…
Is your “about me” page filled with facts?
I’m not gonna sugar coat this… The “about me” page is historically one of the worst and most visited parts of a website. That’s a bad combination if you’re hoping to attract more customers.
So what makes them so bad? The problem occurs when people share a lot of facts, but don’t make them relevant to their customers.
Say you share your credentials like certifications, years of experience, or the number of customers you’ve helped… Certainly your customer wants to know you’re qualified, but there are a lot of “qualified” people… what’s going to make a person pick you?
Your customers want to know you share the same values, that they can trust you to get them to a solution, and that you have character. That’s what people are trying to figure out when they visit your “about me” page…
And if all you’re sharing are facts, it’s going to be hard to separate you from all the other people vying for their time and money.
How your story has the power to make a bad “about me” page a thing of the past
The man who changed my view of history forever walked into the classroom wearing these big nerdy glasses, carrying a brief case, and walking with a lengthy gate that made you think of Abraham Lincoln. With a big smile he said, “How goes it?” What a character…
He made the Battle of Bull Run come alive by sharing stories of the heroic Stonewall Jackson. By painting a picture of why he made his stand, I was able to relate to him as a soldier fighting for something he believed in.
I passed this history class with flying colors… His stories were so memorable that I never had to study for a test in his class.
Choose that unforgettable story
The key to choosing the right story is aligning one of your life experiences with the core values of your ideal customer.
Step 1: Identify what your customers really want. To make it simpler, here are some categories of what your ideal customer might value:
- A sense of excitement, adventure, or just plain ol’ fun?
- How about a realization of a long-standing belief or conviction?
- Maybe it’s a better understanding of who they are or what they want in life?
- Is it love, friendship, or some kind of companionship?
- Or to receive healing, balance, happiness, peace or freedom from something in their lives?
Example: My customers are small business owners who want to make an impact in the world and need to attract more customers with their online presence in order to realize that dream. Often, they are trying to figure out what their purpose is or how to successfully fulfill it.
Step 2: Think of a story in your life where you achieved that very thing your customer desires and use it to introduce yourself to your customers through your “About Me” page. Use the following questions to help you think of a story that resonates with the core values you identified in the first step.
- How did you decide to do the work you do?
- How did you overcome the problem you solve for your customers?
- If you could be known for just one thing in the world, what would it be and why?
- What’s your greatest challenge or accomplishment? How’d it play out?
Example: I’ve been in the shoes of my customers, and I found a way out… here’s the story of how it went down.
I’d recently broken up with the Fortune 100 Company that I worked at for 6 years and was “dating” five different business ideas at the same time… Unable to be successful at any of them because I was unable to meet the expectations of all of them, I found myself lost and depressed.
Having no choice, I explored my own life with reckless abandon to find a way to leave the expectations of others behind and discover my own path.
Uncovering my story revealed my purpose, and that clarity has effortlessly guided me since. Now I apply what I learned to guide small business owners in finding a brand that feels authentic to their hearts and is effective at attracting the right customers with their online presence.
Bring your “about me” page out of the history books and into life by sharing a story that gives your customer a reason to remember you… and the confidence to choose you.
Want to learn more ways story can attract more of the customers you love?
Download his free eBook titled “The Power of Stories: Make connections that serve your business, fulfill your purpose, and enhance your marketing.”
Want to know some of the biggest complaints I hear from people when it comes to marketing? It’s this:
I’m not good at marketing
I don’t like marketing
Marketing is too hard
I just had a conversation with a new client the other day about her fear of marketing … Yes! She fears marketing.
She’d rather deal with the repercussions of not marketing her business, then deal with what it’s going to take from her to actually apply marketing strategies in her business.
Crazy I know!
But she’s not alone unfortunately.
There are many like her – suffering in silence as their business continues to spiral downhill. No leads in the pipeline. Not enough clients to sustain their business. Expenses piling up and not enough income coming in to pay those expenses.
And I felt her anxiety continue to build as we began to speak more in-depth about her marketing plan.
“Plan? What do you mean?” she asked.
I don’t like marketing. It’s very overwhelming,” she stated.
Unfortunately by the time most business owners come to me to inquire about my consulting services, they’ve created a world of chaos and confusion in their business. Of course this is not done intentionally. Sometimes you just don’t know what you don’t know … I can relate.
But here’s the deal. Once someone jumps on that downward spiral of things continuing to go wrong, it’s often challenging for them to turn things around. By this point in time they are so resigned and have become complacent to what’s not working in their business, they can’t see the forest through the trees.
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.” Tony Robbins
So how are you supposed to take quantum leaps in your business if you can’t get past the chaos that seems to be all around you? Simple. Take. A. Step. Back.
A friend once shared an analogy with me that she uses with her clients – just like a sling shot, you have to pull back in order to spring the object forward even further than anticipated.
So what does this mean?
If you are in a point in your business where you’re stuck, not moving forward, and feeling overwhelmed and frustrated, maybe this would be a good time to take a step back and evaluate the choices you’ve made thus far.
By doing so, and making the necessary course corrections in your business, you can potentially position your business to take these quantum leaps … And what better time to do so then now – with the new year upon us! Continue reading
Creating a marketing campaign can be a stressful process. I mean let’s get real. There are so many moving parts to creating a marketing campaign, it’s no wonder people get stressed throughout the process … I’ve been a victim of this as well.
But I’ve learned a lot in the years I’ve been managing my business – offline and online – on how to put systems in place to reduce much of this stress and overwhelm. Is it 100%? No. But any time you’re stepping out and playing big in life and business, there’s going to be some level of stress. No way around that.
That being said, I’ve used (and still do) many tools to help me organize my life and business – Trello, Baydin, XMind, and Google Docs to name a few. But there’s nothing like good ‘ole pen and paper to get your thoughts organized.
In this video I share with you a powerful process I use in my business that creates the foundation to my Marketing Campaign. It’s super simple as well. I’m all about keeping things simple!
Basically, in organizing my Marketing Campaign, I put specific strategies in zones. Then I simply fill in the details for each zone. Watch below to see how this all comes together.
I love women. Don’t get me wrong I love men too. 😉 But something about getting like-minded women together — networking, sharing, being a stand for each other’s greatness — is so inspiring.
I’m currently an active member in several groups that either consist of all women or are women dominated and there’s nothing like it. We’re just fierce creatures who are committed to not only growing our business but truly being of service to others.
I think it’s just in our genetic makeup…
It’s no wonder when my friend and co-conspirator to changing the world one woman at a time, asked me to become an Ambassador to her business, 7 Pretty Women, that I said a resounding, YES!
What inspired me quite frankly after having an hour conversation on the phone with her (Which I initially intended to be 10 minutes!), was we shared the same mission … And that is to educate and inspire women around the world to live their best life.
It was clear to me she was up to something big and I wanted to be a part of it. Partly to support her. But also partly because I knew that by just the mere act of engrossing myself amongst this community, that I would be empowered and pulled up to new heights in my life and business.
So. How can you be a part of this community of amazing, like-minded individuals? Simple. Come and join us on October 3rd in New York for the S.M.A.R.T. Women: The Ultimate Business Empowerment Conference.
Here’s what you can expect to learn:
- Using social media to gain attention
- How to pitch the media
- PR Do’s and Don’ts
- Power tips to increase online visibility
- Website best practices
- What online marketing can do for your business
- How to get the edge in your life and business
- And more!
I don’t know about you but I’m an avid reader. I can literally go through a book a week … Even done a book in a day! So I guess you can conclude that I’ve read LOTS of books in my lifetime.
And although they’ve all served a purpose – whether it be entertainment, education, or inspiration – there are some that have stood out as books that have transformed my life in one shape or form. So be sure to print this one out, and get to reading!
- Psycho-Cybernetics by Maxwell Maltz
- The Slight Edge by Jeff Olson
- A Return to Love by Marianne Williamson
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
- The Biology of Belief by Bruce H. Lipton
- The Law of Success by Napolean Hill
- Think and Grow Rich by Napolean Hill
- As a Man Thinketh by James Allen
- Outliers: The Story of Success by Malcolm Gladwell
- The Science of Getting Rich by Wallace D. Wattles
- 5 Steps to a Quantum Life by Natalie Reid
- The Compound Effect by Darren Hardy
- Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch
- Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
- Do the Work by Steven Pressfield
- The War of Art by Steven Pressfield
- The Soul of Money by Lynne Twist
- A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle
- The Power of Now by Eckhart Tolle
- The Millionaire Messenger by Brendon Burchard
- Put Your Heart on Paper by Henriette Anne Klauser
- EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey
- 10.10.10 by Suzy Welch
- Purple Cow by Seth Godin
- Linchpin: Are You Indispensable? by Seth Godin Continue reading
Hosting teleseminars is a great way to share your expertise with others. But let’s not stop there! It has other benefits as well:
It can help you build your email list.
You can use this platform to promote your services and products.
It can instantly establish you as an industry expert.
It’s a great strategic tool in entering joint venture partnerships.
But let’s get into the meat and potatoes of how to create a teleseminar. It’s going to be so simple you’ll going to wonder how it ever seemed so complicated!
5 Simple Steps to Creating a Teleseminar
Create a signature talk.
Create a landing page where people can opt in to get call details.
Reach out to your network to help support you in getting the word out.
Create copy – emails, blog articles, social media updates, etc. – to promote your teleseminar.
Start driving traffic to your landing page.
Okay, so it’s a bit more involved and there are many twists and turns with all the details involved in hosting a teleseminar. However, listed below are some questions you can answer prior to and during the launch of your teleseminar.
Summers ended. Boohoo, Kids back to school. And time to regroup for us entrepreneurs. Yippee!
One of the ways I find best to regroup is to create a checklist and there’s no better time (aside from end-of-year) to dot your i’s and cross your t’s with what needs to be completed, revamped, and created than right after summer break. People are now beginning to get switch from summertime fun thinking to “Let’s get back to work” mentality.
Discovery sessions aka ‘Get Acquainted Calls’ aka sales calls are one of the most effective ways to connect with a prospective client in an intimate manner … if done correctly of course. There’s a simply formula to it and it’s this:
FIND OUT WHAT THEY WANT + FIND OUT WHAT ARE THEIR CHALLENGES + GET CLEAR ON THE IMPACT OF NOT CHANGING + SHARING YOUR SOLUTIONS = CONVERSION
So, NO, it’s not always a straight line and maybe not always so simple. However the key is to get into the minds of your prospective client, truly listen to their pain points, and offer a solution that will best fit their needs. This assumes you are the right person to fill those shoes and I briefly explain in the video how you can pre-qualify your leads prior to jumping on a call with them.
What is covered in this video:
- What’s the purpose of having Discovery Sessions and how it differs from coaching/consulting calls.
- The Process on how to “get into the minds” of your prospective clients and secure a commitment.
- One highly effect strategy you can do to prequalify your leads.