How to Capitalize on Your Strengths … And a Cool Resource

Today I wanted to discuss your strengths. Unfortunately most people don’t take the time to look deep into what are their strengths, natural talents, and gifts and how to use that information to move forward in their life and business.

In particular, I wanted to share with you a great resource you can use to uncover what are your biggest strengths. It is a book called Strengths Finder by Tom Rath.

What is great about the the Strengths Finder book is that after taking a test (code is within the book), it lists your top 5 strengths in order. And it explains what each strength means and how you can use that information to grow.

Another really great thing is that you can use this information to pair up with other people who have strengths in those areas that you would consider a “weakness” of yours. Combining strengths with other entrepreneurs and small business owners is a very productive and powerful strategy to elevate all parties involved!

I recently did this with a business associate of mine. My strengths of course was with online marketing and techie stuff, and hers was more offline marketing – especially in the area of networking. She is a Master Networker! Thus we felt combining our strengths – and business models – would be the best formula for achieving entrepreneur success. The end result was the Marketing with Heart & Hustle Workshop we held this past January!

Video Overview

So once again, you should be capitalizing on your strengths and not your weakness, so be sure to explore for yourself what those are and use them in order to move forward in your life and business.

Care to share what your strengths are? Be sure to share them in the comment section below!


  1. I have added it to my reading list (it is kind of full right now…have about 50 books to finish, and I haven’t even finished one book yet).

    As for my strengths, I believe it is my love for experimentation and planning (planning is an energy hungry process, but for some reason, it’s one of the activities I truly enjoy).

    Hopefully I will be able to read this book this year itself (I certainly need to put more time into that. Last year was great!).

    Thank you for sharing this, Michele :) Hope you are having a good week!

    1. I love it Jeevan! You’re an avid reader as well. 😉

      I have a list about 50 books long as well … at least. Just so much good stuff to read! I would bet you fall into the Learner and Analytical category. Curious to know. Let me know when you find out.

      Have a good one!


Leave a Reply