Archives: Marketing & Mindset Video Tips
People often ask me how do they find up-to-date content and stay in the loop with their industry?
Let me just say that I don’t think the problem is finding content. Content is everywhere! The problem is information overload and deciding where are those few select places you can go to and focus on to stay informed about current trends and news in your industry.
For example, I use sites such as Feedly.com or Topsy.com. Another great site to stay on top of what’s new in your industry is Paper.li. This service is great for aggregating the top news and article updates of those you follow on Twitter.
There are hundreds of other sites you can use to stay in the loop with your industry, but let’s not forget face to face strategies such as attending workshops and industry associations. These get-togethers can be a great source of information; this way when you go back to your clients and prospective clients you are well informed and you can communicate to them what they need to know to move forward in their life and business.
My recommendation is to stick with no more than two to three content curation sites you like; otherwise you’ll potentially risk falling into the information overload black hole. Yikes!
Today’s phrase: Don’t let your outside world dictate your inside world.
What do I mean?
For many of us, we allow our outside circumstances to dictate how we feel inside and who we are Being.
For example, say you’re in a situation where you are struggling financially – credit card debt, not being able to pay your bills etc. So basically you are having a lot of financial stress and worry in your life … And rightfully so.
The only thing we can truly control is who we are Being and how we choose to feel inside regardless of what’s happening in our outside circumstances. So regardless of whether or not we have the income to pay our bills, or challenges in our relationships, or whatever challenges we are facing, we have a choice of how we choose to feel and BE in the world.
Have you ever seen the movie Searching for Bobby Fischer? Great movie about a young child prodigy who has a natural talent for playing chess and was constantly being compared Bobby Fischer, one of the worlds’ best chess players.
There’s a scene in the movie where the coach tells the young boy who is studying chess moves, “Don’t move until you see it.” Basically, he was telling him not to move his next chess piece until he can see all the moves necessary to win the game.
The little boy looks at the board and tells the coach, “I can’t see it.” And the coach in turn continues to tell the boy, “Don’t move until you see it. Don’t move until you see it…”
Such an amazing line and great lesson because many entrepreneurs and small business owners go about their day-to-day operations without any rhyme or reason… Without having a vision. Whether it’s an overall vision for your business or specific vision for a project, workshop, event, etc.