Archives: Online Marketing
Today’s Marketing & Mindset Video Tip is about sharing my top three ways of getting more Twitter followers.
I often get asked, “How do I get more followers on social media?” So today I’ve decided to focus specifically on Twitter; but these strategies can be used on other social networks as well.
Just be mindful that although it’s great to have a large following, I believe that quality followers is just as important (if not more so) than quantity. Sure you can buy Twitter followers and easily get your numbers up into the thousands. But if they are not engaging with you, sharing your content, and/or buying into your products and services, than it defeats the purpose … Don’t you think?
You really want to be strategic about who you follow – in turn, who follows you back. Ideally you’ll want to follow:
- Prospective clients
- Potential partners
- Mentors & industry leaders
These are people who are going to engage with you hopefully on a regular basis.
Recently Facebook announced it’s new feature – Facebook embedded posts. You can read more about it on a recent AllFacebook post, Facebook Begins Rollout of Embedded Posts.
In a nutshell, you can now grab the code from a post and place it on another platform, such as your blog, for people to Like and Follow. So cool!
Note: If you do not have this feature available yet, be patient. In keeping with Facebook’s MO, they will be rolling out this feature over a course of time. But once you get this new feature available, just visit the Facebook’s Developers Blog for instructions.
And in keeping with my MO, my first thought is how can I use this to expand my business. I don’t need another toy to play with – but networking and lead-generation building strategies I’ll take any day!
Here is what I find to be very exciting –
When embedded, posts can include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed.
One of my pet peeves (And yes, I have a few!) has always been that it was a pain to share Facebook updates from my newsfeed at a scheduled time. Buffer has allowed you to schedule sharing these updates for some time, however it was based on pre-selected time slots. I often worried that I may be spamming my followers and it was a nuisance to take the time to check what I had scheduled already to be shared… especially since I use multiple applications to schedule social media updates.
I would on occasion use my Hootlet app from Hootsuite to schedule these updates, but unlike Buffer, it doesn’t pull all the content from the update … yet again adding more steps to the process.
It was shame because many of my friends I consider to be business associates and they often share some juicy content. But in the interest of NOT spamming my followers, especially on my Facebook Business page, I often chose not to share these updates. Or I would try to make a mental note to come back and share it later, but you can probably guess how that went.
I think we can all agree that Facebook changes more often than most small business owners and entrepreneurs care to see happen. But there is one thing for sure. There are a few standard Facebook Marketing standards that believe it or not many people still miss.
… And better yet, they are simple and quick fixes that you can implement right away!
Below are illustrated explanations of 5 Facebook Marketing tips you may have missed. Okay, I confess. One tip is a newly added feature to Facebook; but worth mentioning nonetheless.
Turning on Facebook Notifications Settings
Hopefully this is a no-brainer, but having your Facebook notification settings enabled can be a very effective tool to continue to build and engage with your followers. Of course, if your business grows to EPIC proportions, this may be something you’d consider disabling — quite frankly it would be too much to take on. However, for most of us that is not the case and getting messages and notifications on a regular basis is completely manageable.
To activate, simple HOVER over the ‘Liked’ button, scroll down to ‘Get Notifications’ and click to enable if not done so already.
We all lead busy lives right? Who has time to come up with fresh content on a regular basis, take care of your clients, and deal with the daily operations of your business? Unless you have a whole team behind you of course. But for most us, especially service-based professionals, that is usually not the case.
So we are often left to rely on creative ways to share our expertise without letting the process become overwhelming that it takes us from our central focus and goal … and that is usually to get more clients!
Repurposing content is a great solution to this problem. This simply means using content that has already been created and reusing it in other platforms and in various formats.
Repurposing content will save you time and headaches that come along with having to create new content on a regular basis. – Click to Tweet!
Without further ado, here are various strategies to leveraging and repurposing your content AND a basic plan on how to best share it.
Recently a dear friend Hesham Zebida, and a brilliant software and website developer, informed me that he was in the process of recently updating some new features to his already successful plugins, Pro Author hReview, called the WordPress Reviews Plugin.
So what’s the big deal about about this plugin? One of the benefits of this plugin is that it adds Rich Snippets for reviews and rating to author/editor reviews which helps you increase search traffic by making SERP results more eye-catching! With there being more competition than ever, we need all the help we can get don’t you think?
Secondly, it adds another interactive feature to your website — a feature Hesham oddly does not make note of (unless I missed it), which I feel is a definite plus! And that is that it can potentially decrease bounce rates. That is, it increases the time site visitors stay on your site. This has SEO advantages as well as increases the chances for those visitors to become leads for your business.
Here’s a video explaining Rich Snippets:
I’m not going to go into all the nitty-gritty details of this plugin as you can do so get more information by visiting the WordPress Reviews Plugin landing page. Instead I’m going to do something a bit different; I’m going to walk you through the process of installing the plugin and show you how you can use it.
One of the most common questions I get from clients is how important is it to have a Facebook business page? First let me say that whether or not you deem having a Facebook business page necessary for your business is up to two things:
- Is your target audience located on this platform?
- Do you plan to use this platform regular to connect with your audience?
If the answer is NO to both of these questions, than maybe Facebook marketing is not for you.
However that being said, by not having a Facebook business page you are very likely leaving opportunities on the table. With over 1 Billion people using Facebook now – many for business – your target market is definitely using this platform as a means to socially connect with others. I have yet to hear of an industry or niche that does not have their target audience located on Facebook.
This past week I held my screencast training on SEO Basics: Getting Found on Google! It went great and I truly think many people will get tons of value from this short, yet value-packed training. Currently I only host these trainings for PYG subscribers – it’s my way of supporting my inner circle network as well as saying thank you for being a subscriber.
However I still want to support those that may not be a subscribers (yet 😉 ) as well in their business. So I’ve decided to share a snippet of what was in this weeks training. If you like it and would like to get access to future online marketing screencast trainings, but sure to register HERE!
By the way, if you want to get some great training on Search Engine Optimization, I would suggest visit my buddy DiTesco for some awesome SEO Tips and Resources!
Twitter is one of those social networks where people either love it, hate it, or just don’t understand it. This is not the first time admitting this, but I didn’t “get” Twitter when I started my first online business back in 2008. It just didn’t make sense to me.
It wasn’t until I transitioned to online marketing consulting that I figured I better at least learn what all the fuss is about. I have to admit, once I got over my fear (and confusion) on how (and WHY) to use Twitter, I was hooked!
… and you better be careful because you really can get hooked on it.
One of my first Twitter events was my “Tweet-it-Forward” challenge, where participants were to visit each other’s blogs and tweet it forward. It was a blast. And best of all I met so many new and amazing people; most whom I’m still virtual friends with today.
This got me thinking. What can I do this time around that would give people the chance to dive into Twitter head on, learn the ropes quickly, meet lots of cool people, AND have fun at the same time?
My only thought – Tweet n’ Mingle.
Several weeks ago I created a video on ‘Creating a Custom Facebook App with NO Technical Knowledge,’ in which I shared two resources (one free and one paid) you can use. For those of you considering using Heyo.com to create your Facebook custom apps, there’s a area where you can add your own HTML to create the look and feel of the page as you like it.
However in appreciating that many of you are technically “challenged” and wouldn’t know where to start with how to create HTML in order to design your own pages, I’ve taken the liberty of sharing a trick I use in creating HTML. This includes text, paragraphs, bullets, images, videos, etc.
And you’re going to be surprised how easy it is to do. 😉