Michele was able to guide me when I was at a crossroads in my business. Her advise was invaluable in helping me launch my first product with a bang, bringing in 3 times my projected outcome. She was easy to speak to and really gave me the confidence to move forward in my business.
- Kristen Tammaro, Holistic Practice Marketing Mentor
A couple of years ago I decided to make a transition in my business. I decided to add “coaching” to my list of business services. It seemed like the right move. In essence I was already coaching my clients. Many came to me for web or social media services, and ultimately I found myself coaching them through various business and life challenges.
I’ve always loved to troubleshoot and be the catalyst to other’s having a complete shift in how they were thinking and approaching things in their business. I dare say I had talent for seeing things others couldn’t – and was able to hone in on the root cause of what was keeping them stuck.
Sometimes they were stuck due to technical issues or simply bad habits. But often times it was a mindset issue. Being able to guide someone through the process of looking at things from a different perspective that they hadn’t thought of before, and hearing in their voice the shift from feeling helpless and defeated to optimistic and relieved – as if a weight has been lifted off their shoulders – is truly a gift to witness.
So you can see why I decided to add coaching to my repertoire of services. It truly was the natural step for me in my business. But taking that natural step and being able to create a sustainable business doing something you love are two very different things.
I don’t have any regrets about my decision – and I’m still coaching (part-time). But in hindsight, I would of done a LOT of things differently before taking the plunge. You just don’t know what you don’t know and often times by the time you know it, you’ve dug such a deep ditch that you wonder how you’ll ever climb your way back out again.
Let me explain …
I guess when I decided to begin promoting my coaching services that much like my consulting service, clients would simply show up and ready pay to work with me! I mean why wouldn’t they?! I had a skill-set for goodness sake! I was one of the most tech-savvy coaches I knew, so you where getting the best of both worlds – a coach that could not only tell you what to do, hold you accountable, but show you HOW to do it.
Seemed like a no-brainer to me …
Not the case!
I was so completely “sold” on the idea of coaching that I promoted my consulting services less and less. As a result, my client base decreased over a course of time … and my income along with it. Eventually I decided to take a position as Marketing Director for a local company – which don’t get me wrong, I LOVE. But it didn’t fit in with my long-term vision.
This is not to say that I’ve given up on my business. NEVER!! I’ve always have and always will be an entrepreneur at heart and my desire to be a financially free and a successful business owner still resides in my heart. It’s just going to take a bit longer than expected. 😉
So what went wrong?? And why am I sharing this with you?
One of the things I wanted to share today is how do you optimize your virtual trainings? I’ve hosted many webinars, teleseminars, and other online training’s over the course of the years. In hindsight, I realized that I had some that had had great turnouts and others not so good.
And I wondered what was the disconnect? Why was I getting good results on some and not others; given the fact that I was using the same strategies to promote those virtual trainings?
When I went back to analyze where the holes were, I realized that in those trainings that I had better results with, I was very specific with what I was going to be teaching; in comparison to the other trainings where I was a bit more general and vague.
This week’s Marketing & Mindset Video Tip – and definitely a HOT TOPIC in it’s own right – is FOCUS!
You may have heard the term before, what you focus on grows. That’s all well and good. But how do you determine what to focus on, when you have problems focusing in the first place?!
I so often hear people say I can’t focus … And it’s no wonder. We are dealing with computers, iPads, iPhones, Androids, texting, Facebook – so much technology and chatter going on around us – it’s really quite insane when you think about it.
However, the reality is, if you don’t practice how to focus (and it is a muscle you can build) you are going to fall short with your goals in your business. You are just not going to complete things.
In today’s Marketing & Mindset Video Tip I discuss how to make a decision … How do you decide whether or not to move forward with an opportunity? How do we determine if something is an opportunity or a distraction?
We get soooo many marketing messages on any given day – I know I do! I can get up to 100 emails a day. Many of those emails are people and business promoting their products and services to me.
So how do determine which are the ones I act on or not for me … or not for me at this time?
Simple. Ask question!
Let me just say first. There is something to say to being decisive, don’t you agree? But there’s also something to be said about getting all facts first and educating yourself before making a decision. You really have to decide for yourself which is the best course of action.
Yes I get it! Catch 22! You have to decide how to decide!!
1) Is it aligned with your bigger vision in your business?
First if you don’t have a vision, get one stat! Next, is this opportunity going to help you move closer to your vision and goals? If so, great! If not, then it’s probably not a good opportunity for you.
This week’s Marketing & Mindset Video Tip is about what are some of the questions you can ask yourself when you feel you’ve failed something.
We’ve all gone through this at some point in time – when we went through a process and didn’t get the desired result that we wanted or expected.
Something went wrong …
And I think it’s a disservice to ourselves when we don’t take the time to reflect back on what went right and what went wrong – so that we can do things differently the next time around. That is what growth is all about, is it not?
Over the course of time, I’ve come to create a habit of asking myself specific questions after every new process, venture, program, client interaction, etc., I take on, to see how I can continue to improve my desired results.
Here are the questions I’ve used:
- Why did this happen? Why did I get this particular result? For example, did I not promote enough?
- What could I have done differently?
- How can I do it better next time? This is about determining what did go right – and improving upon on it.
- What changes (if any) should I make in my strategies?
- What can I do to improve my planning and preparation?
Today’s Marketing & Mindset Tip is all about building confidence! Specifically I want to talk about the things you can do to build more confidence in yourself when it comes to your business.
When I first started years ago and made the transition from owning an online retail shop to online marketing consulting, in hindsight I lacked a lot of confidence. The reason why I think this, was because it was a challenge for me to share with others what I did and how I could serve them.
The result? Lack of confidence.
Over the course of the years as I’ve continued to grow, I learned a few things along the way that have helped me to build my confidence in my business and stand in integrity with what I do. I know I can provide results for others; and there’s a difference between knowing the path and walking the path.
Here’s what I did:
- I niched myself.
- Stayed in my lane.
- Continued to practice my craft.
Check out the video below as I go more in-depth with these action steps.
In today’s Marketing & Mindset Video Tip I speak about the importance of your name. I think we can all agree that using someone’s name is very important.
Whether meeting someone for the first time or speaking with someone we know well, using their name has always been a great way to make an immediate connection and create a level of intimacy with them.
Yet, I always find it surprising how often we forget to share our own names! I see it all the time. I’ll go to someone’s About page on their website or their social networks and their name is nowhere to be found. Crazy, I know!
I have to get all Magnum PI in trying to figure out how to address them and even then that is an often fruitless pursuit. Until of course, I have to come right out and ask them – that is, if I haven’t just given up by then.
Check out the video below to here my take on the matter…
Welcomes to today’s Marketing & Mindset Video Tip. Today I wanted to share with you the top 10 things I’ve done that have helped to increase my overall performance in my life and business.
Top 10 Ways to Increase Overall Performance in Your Life & Business:
10. Create a mind movie
9. Listen to Baroque music”
8. Write to resolution
7. Read business & personal growth books
6. Exercise and keep a healthy diet
4. Allocating specific times of the day for email
3. Write down daily tasks & prioritize them
2. Meditate or practice Qi Gong
1. Set intentions
Today’s Marketing & Mindset Video Tip is about sharing my top three ways of getting more Twitter followers.
I often get asked, “How do I get more followers on social media?” So today I’ve decided to focus specifically on Twitter; but these strategies can be used on other social networks as well.
Just be mindful that although it’s great to have a large following, I believe that quality followers is just as important (if not more so) than quantity. Sure you can buy Twitter followers and easily get your numbers up into the thousands. But if they are not engaging with you, sharing your content, and/or buying into your products and services, than it defeats the purpose … Don’t you think?
You really want to be strategic about who you follow – in turn, who follows you back. Ideally you’ll want to follow:
- Prospective clients
- Potential partners
- Mentors & industry leaders
These are people who are going to engage with you hopefully on a regular basis.
In today’s Marketing & Mindset Video Tip I’d like to talk about creating a Daily Habit Log. What do I mean by this?
For many of us, we often struggle doing new things. For example, getting on a diet, blogging weekly, following up with people, etc. And this can be a challenge because these things we want to take on have not become a habit.
We are driven mostly on a day-to-day basis by our automatic way of Being. These are pre-programmed ways of doing things that we do day in and day out. For example, brushing our teeth and tying our shoes are automatic to us. We don’t have to think about it. These are just habits that we’ve established after doing them over and over again. No thought process – really – is involved.
When we are taking on new things that are NOT a habit, it’s a challenge; because we need to shift it from being something that takes some effort, time, and thought into something that becomes automatic.
That’s where we want to get to with certain things in our business; that you want to make a regular habit.
The only way to create a habit is to:
- Do it regularly
- Be very conscious of it
- Put a system in place that “forces” you to do it