Michele was able to guide me when I was at a crossroads in my business. Her advise was invaluable in helping me launch my first product with a bang, bringing in 3 times my projected outcome. She was easy to speak to and really gave me the confidence to move forward in my business.
- Kristen Tammaro, Holistic Practice Marketing Mentor
Today I wanted to discuss your strengths. Unfortunately most people don’t take the time to look deep into what are their strengths, natural talents, and gifts and how to use that information to move forward in their life and business.
In particular, I wanted to share with you a great resource you can use to uncover what are your biggest strengths. It is a book called Strengths Finder by Tom Rath.
What is great about the the Strengths Finder book is that after taking a test (code is within the book), it lists your top 5 strengths in order. And it explains what each strength means and how you can use that information to grow.
Another really great thing is that you can use this information to pair up with other people who have strengths in those areas that you would consider a “weakness” of yours. Combining strengths with other entrepreneurs and small business owners is a very productive and powerful strategy to elevate all parties involved!
I recently did this with a business associate of mine. My strengths of course was with online marketing and techie stuff, and hers was more offline marketing – especially in the area of networking. She is a Master Networker! Thus we felt combining our strengths – and business models – would be the best formula for achieving entrepreneur success. The end result was the Marketing with Heart & Hustle Workshop we held this past January!
People often ask me how do they find up-to-date content and stay in the loop with their industry?
Let me just say that I don’t think the problem is finding content. Content is everywhere! The problem is information overload and deciding where are those few select places you can go to and focus on to stay informed about current trends and news in your industry.
For example, I use sites such as Feedly.com or Topsy.com. Another great site to stay on top of what’s new in your industry is Paper.li. This service is great for aggregating the top news and article updates of those you follow on Twitter.
There are hundreds of other sites you can use to stay in the loop with your industry, but let’s not forget face to face strategies such as attending workshops and industry associations. These get-togethers can be a great source of information; this way when you go back to your clients and prospective clients you are well informed and you can communicate to them what they need to know to move forward in their life and business.
My recommendation is to stick with no more than two to three content curation sites you like; otherwise you’ll potentially risk falling into the information overload black hole. Yikes!
Today’s phrase: Don’t let your outside world dictate your inside world.
What do I mean?
For many of us, we allow our outside circumstances to dictate how we feel inside and who we are Being.
For example, say you’re in a situation where you are struggling financially – credit card debt, not being able to pay your bills etc. So basically you are having a lot of financial stress and worry in your life … And rightfully so.
The only thing we can truly control is who we are Being and how we choose to feel inside regardless of what’s happening in our outside circumstances. So regardless of whether or not we have the income to pay our bills, or challenges in our relationships, or whatever challenges we are facing, we have a choice of how we choose to feel and BE in the world.
Have you ever seen the movie Searching for Bobby Fischer? Great movie about a young child prodigy who has a natural talent for playing chess and was constantly being compared Bobby Fischer, one of the worlds’ best chess players.
There’s a scene in the movie where the coach tells the young boy who is studying chess moves, “Don’t move until you see it.” Basically, he was telling him not to move his next chess piece until he can see all the moves necessary to win the game.
The little boy looks at the board and tells the coach, “I can’t see it.” And the coach in turn continues to tell the boy, “Don’t move until you see it. Don’t move until you see it…”
Such an amazing line and great lesson because many entrepreneurs and small business owners go about their day-to-day operations without any rhyme or reason… Without having a vision. Whether it’s an overall vision for your business or specific vision for a project, workshop, event, etc.
History tests in high school were disastrous for me… I mean who really gives a crap when the Battle of Bull Run happened? And what is this fetish with dates that history teachers seem to have?
I just didn’t see the point. In response my teachers would give me some quote about history repeating itself… All I knew is that if I couldn’t figure out how to remember all these facts and pass these tests – I’d be repeating history all right…
Is your “about me” page filled with facts?
I’m not gonna sugar coat this… The “about me” page is historically one of the worst and most visited parts of a website. That’s a bad combination if you’re hoping to attract more customers.
So what makes them so bad? The problem occurs when people share a lot of facts, but don’t make them relevant to their customers.
Say you share your credentials like certifications, years of experience, or the number of customers you’ve helped… Certainly your customer wants to know you’re qualified, but there are a lot of “qualified” people… what’s going to make a person pick you?
Your customers want to know you share the same values, that they can trust you to get them to a solution, and that you have character. That’s what people are trying to figure out when they visit your “about me” page…
And if all you’re sharing are facts, it’s going to be hard to separate you from all the other people vying for their time and money.
How your story has the power to make a bad “about me” page a thing of the past
The man who changed my view of history forever walked into the classroom wearing these big nerdy glasses, carrying a brief case, and walking with a lengthy gate that made you think of Abraham Lincoln. With a big smile he said, “How goes it?” What a character…
He made the Battle of Bull Run come alive by sharing stories of the heroic Stonewall Jackson. By painting a picture of why he made his stand, I was able to relate to him as a soldier fighting for something he believed in.
I passed this history class with flying colors… His stories were so memorable that I never had to study for a test in his class.
Choose that unforgettable story
The key to choosing the right story is aligning one of your life experiences with the core values of your ideal customer.
Step 1: Identify what your customers really want. To make it simpler, here are some categories of what your ideal customer might value:
- A sense of excitement, adventure, or just plain ol’ fun?
- How about a realization of a long-standing belief or conviction?
- Maybe it’s a better understanding of who they are or what they want in life?
- Is it love, friendship, or some kind of companionship?
- Or to receive healing, balance, happiness, peace or freedom from something in their lives?
Example: My customers are small business owners who want to make an impact in the world and need to attract more customers with their online presence in order to realize that dream. Often, they are trying to figure out what their purpose is or how to successfully fulfill it.
Step 2: Think of a story in your life where you achieved that very thing your customer desires and use it to introduce yourself to your customers through your “About Me” page. Use the following questions to help you think of a story that resonates with the core values you identified in the first step.
- How did you decide to do the work you do?
- How did you overcome the problem you solve for your customers?
- If you could be known for just one thing in the world, what would it be and why?
- What’s your greatest challenge or accomplishment? How’d it play out?
Example: I’ve been in the shoes of my customers, and I found a way out… here’s the story of how it went down.
I’d recently broken up with the Fortune 100 Company that I worked at for 6 years and was “dating” five different business ideas at the same time… Unable to be successful at any of them because I was unable to meet the expectations of all of them, I found myself lost and depressed.
Having no choice, I explored my own life with reckless abandon to find a way to leave the expectations of others behind and discover my own path.
Uncovering my story revealed my purpose, and that clarity has effortlessly guided me since. Now I apply what I learned to guide small business owners in finding a brand that feels authentic to their hearts and is effective at attracting the right customers with their online presence.
Bring your “about me” page out of the history books and into life by sharing a story that gives your customer a reason to remember you… and the confidence to choose you.
Want to learn more ways story can attract more of the customers you love?
Download his free eBook titled “The Power of Stories: Make connections that serve your business, fulfill your purpose, and enhance your marketing.”
Want to know some of the biggest complaints I hear from people when it comes to marketing? It’s this:
I’m not good at marketing
I don’t like marketing
Marketing is too hard
I just had a conversation with a new client the other day about her fear of marketing … Yes! She fears marketing.
She’d rather deal with the repercussions of not marketing her business, then deal with what it’s going to take from her to actually apply marketing strategies in her business.
Crazy I know!
But she’s not alone unfortunately.
There are many like her – suffering in silence as their business continues to spiral downhill. No leads in the pipeline. Not enough clients to sustain their business. Expenses piling up and not enough income coming in to pay those expenses.
And I felt her anxiety continue to build as we began to speak more in-depth about her marketing plan.
“Plan? What do you mean?” she asked.
I don’t like marketing. It’s very overwhelming,” she stated.
Unfortunately by the time most business owners come to me to inquire about my consulting services, they’ve created a world of chaos and confusion in their business. Of course this is not done intentionally. Sometimes you just don’t know what you don’t know … I can relate.
But here’s the deal. Once someone jumps on that downward spiral of things continuing to go wrong, it’s often challenging for them to turn things around. By this point in time they are so resigned and have become complacent to what’s not working in their business, they can’t see the forest through the trees.
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.” Tony Robbins
So how are you supposed to take quantum leaps in your business if you can’t get past the chaos that seems to be all around you? Simple. Take. A. Step. Back.
A friend once shared an analogy with me that she uses with her clients – just like a sling shot, you have to pull back in order to spring the object forward even further than anticipated.
So what does this mean?
If you are in a point in your business where you’re stuck, not moving forward, and feeling overwhelmed and frustrated, maybe this would be a good time to take a step back and evaluate the choices you’ve made thus far.
By doing so, and making the necessary course corrections in your business, you can potentially position your business to take these quantum leaps … And what better time to do so then now – with the new year upon us! Continue reading
One of the biggest complaints I here from service professionals is that they can’t seem to get enough clients. Other issues that come up are:
- Getting clients is so sporadic
- Getting clients seems to elude them
- They experience the feast and famine cycle too often (Been there, done that!)
If there’s anything I’ve learned over the years with working with clients from many different industries – from professional services to retail services – is that the problem is rarely the type of service and/or product provided. Although whether or not they keep the client in the long-term without great service to back them up is another topic of discussion.
The problem usually falls down to lack of clarity with what service they provide, whom they provide it to, and following through with a consistent and streamlined marketing plan.
Getting clients is not a mystery … It’s a formula. The trick is how to find the right formula that works for YOU!
That being said, how can you get past this challenge so you not only have more than enough clients to sustain your business, but a whole host of leads in the pipeline waiting to work with you?!
I hear that mind of yours just chatting away. Stop that negative self-talk!! Yes, this can absolutely happen.
“What the mind of man (or women) can conceive and believe, it can achieve” ~ Napoleon Hill
But I hear you. Easier said than done. Easy? Not always. But something not being easy does not mean it can’t be done. And I’m here to give you a little push.
That’s why I decided to host the 3 Clients in 30 Days Challenge. I knew that there was certain tools and strategies in my toolbox that if I would share them would make a difference for others.
We all have a gift, a genius, that is true to us individually. Mine is to be a catalyst for others to show up and be fully self-expressed. In their full self-expressions comes the aha’s and breakthroughs needed to move to the next step…
For many of you, this next step is getting more clients.
Why join the challenge?
Well let’s have a look. Does this sound like YOU?
- You have the skill and the passion yet getting clients seems to elude you
- Cold calling prospective leads is excruciating, stressful, and just plain doesn’t work for you!
- You’re tired of the feast-or-famine cycle of getting clients
- You find it challenging figuring out how to stand out from the crowd
- You’re trying EVERYTHING in hopes that something will stick and it’s leaving you exhausted and frustrated!
- You fear you’re marketing to the “wrong” people
Stress can have a huge impact not just in your life in general but also on your business. Some levels of stress is fine, but when stress begins to reach epic proportions and begin to spill over to many areas of your life, then you know you have yet another problem of your hands.
The long-term side effects of chronic stress can lead to debilitating issues such as decreased immune system, muscle aches, moodiness, chronic disease, and many other symptoms as noted by WebMd.
Not pretty …
But the good thing is not all hope is lost. There are some simple strategies you can implement that will help you to deal with and relieve much of the stress that comes up when you’re running a business – all which I go into more detail in my first podcast.
Take it from my experience, if you don’t deal with stress it will catch up with you … And it all starts with you! How you are BEING in your business and operating it day in and day out is going to determine whether or not you are going to allow stress to run you or if you are going to be proactive in its prevention.
Living in an reactionary state as oppose to a proactive state is mentally and physically exhausting and stressful! So chose to make a change. But part of the process is getting at the root of the stress. We think it’s some outside source when really what’s going on is what’s happening inside – your internal conversation – and who you are Being.
Click to Listen
Creating a marketing campaign can be a stressful process. I mean let’s get real. There are so many moving parts to creating a marketing campaign, it’s no wonder people get stressed throughout the process … I’ve been a victim of this as well.
But I’ve learned a lot in the years I’ve been managing my business – offline and online – on how to put systems in place to reduce much of this stress and overwhelm. Is it 100%? No. But any time you’re stepping out and playing big in life and business, there’s going to be some level of stress. No way around that.
That being said, I’ve used (and still do) many tools to help me organize my life and business – Trello, Baydin, XMind, and Google Docs to name a few. But there’s nothing like good ‘ole pen and paper to get your thoughts organized.
In this video I share with you a powerful process I use in my business that creates the foundation to my Marketing Campaign. It’s super simple as well. I’m all about keeping things simple!
Basically, in organizing my Marketing Campaign, I put specific strategies in zones. Then I simply fill in the details for each zone. Watch below to see how this all comes together.