I think we can all agree that time has become one of our biggest assets. In a time where technology appears to have given us more time, we actually seem to have less of it. The irony! It’s more important than ever to be cognizant of how we use our time. This involves some thought and using the right tools that work for us.
With constant work and family obligations, every minute saved is a minute I treasure. I’m always on the lookout for tools that will allow me to be most productive. Being productive means more time with my family, guilt-free! Win, win!
My Top 3 Productivity Tools
What can I say about OneTab, other than it rocks! Here were the issues I was having. First, my bookmark’d tabs where getting out of control. I found that there was a lot more to read than I had time for. The result was a growing list of bookmark’d tabs that I never seemed to get back to.
My second challenge is my uncanny ability to have an excessive amount of tabs opened at the same time. One page opened very easily turns into ten. This was causing overwhelm of epic proportions, to say the least.
Today I want to write about something that I don’t think gets addressed often enough – how bad habits may be impairing your business (and life).
Often times when we’re struggling in our business it’s usually because of some untold truth or because we’ve taken on some “bad” habits. Quite often we are not even aware of these unproductive habits.
It can be as simple as not keeping on top of our numbers (Been there, done that!) or being inconsistent with our social media marketing (*cough*).
You know it’s very interesting. A lot people complain about social media … ‘they are not seeing the results they expected.’ I often get the all-too-often asked question, “How do I measure the ROI of social media?”
When asked, “How long have you’ve been consistent with the process of social media marketing?,” not surprisingly 80% of the time they respond with “A few weeks.”
Or they tell me that they post a few times a week but there’s really no rhyme or reason with their process and they are not consistent with it.
Just like with anything in life, it’s the long-term actions that create results … But you have to be consistent! You have to post regularly if you want to start seeing results. You also need to be strategic.
And if you’re not seeing results, then maybe it’s time to rethink your strategy or tactics. Each business is unique. Therefore what may work for one business, may not work for another.
The only way to get consistent with a process is by creating a habit out of it. Just like brushing your teeth, it becomes automatic. You do it without putting much thought into it. In the beginning it’s going to take some effort for sure, but as you do it long enough it becomes almost effortless.
This week’s Marketing & Mindset Video Tip – and definitely a HOT TOPIC in it’s own right – is FOCUS!
You may have heard the term before, what you focus on grows. That’s all well and good. But how do you determine what to focus on, when you have problems focusing in the first place?!
I so often hear people say I can’t focus … And it’s no wonder. We are dealing with computers, iPads, iPhones, Androids, texting, Facebook – so much technology and chatter going on around us – it’s really quite insane when you think about it.
However, the reality is, if you don’t practice how to focus (and it is a muscle you can build) you are going to fall short with your goals in your business. You are just not going to complete things.
Welcomes to today’s Marketing & Mindset Video Tip. Today I wanted to share with you the top 10 things I’ve done that have helped to increase my overall performance in my life and business.
Top 10 Ways to Increase Overall Performance in Your Life & Business:
10. Create a mind movie
9. Listen to Baroque music”
8. Write to resolution
7. Read business & personal growth books
6. Exercise and keep a healthy diet
4. Allocating specific times of the day for email
3. Write down daily tasks & prioritize them
2. Meditate or practice Qi Gong
1. Set intentions
People often ask me how do they find up-to-date content and stay in the loop with their industry?
Let me just say that I don’t think the problem is finding content. Content is everywhere! The problem is information overload and deciding where are those few select places you can go to and focus on to stay informed about current trends and news in your industry.
For example, I use sites such as Feedly.com or Topsy.com. Another great site to stay on top of what’s new in your industry is Paper.li. This service is great for aggregating the top news and article updates of those you follow on Twitter.
There are hundreds of other sites you can use to stay in the loop with your industry, but let’s not forget face to face strategies such as attending workshops and industry associations. These get-togethers can be a great source of information; this way when you go back to your clients and prospective clients you are well informed and you can communicate to them what they need to know to move forward in their life and business.
My recommendation is to stick with no more than two to three content curation sites you like; otherwise you’ll potentially risk falling into the information overload black hole. Yikes!
One of my pet peeves (And yes, I have a few!) has always been that it was a pain to share Facebook updates from my newsfeed at a scheduled time. Buffer has allowed you to schedule sharing these updates for some time, however it was based on pre-selected time slots. I often worried that I may be spamming my followers and it was a nuisance to take the time to check what I had scheduled already to be shared… especially since I use multiple applications to schedule social media updates.
I would on occasion use my Hootlet app from Hootsuite to schedule these updates, but unlike Buffer, it doesn’t pull all the content from the update … yet again adding more steps to the process.
It was shame because many of my friends I consider to be business associates and they often share some juicy content. But in the interest of NOT spamming my followers, especially on my Facebook Business page, I often chose not to share these updates. Or I would try to make a mental note to come back and share it later, but you can probably guess how that went.
We all lead busy lives right? Who has time to come up with fresh content on a regular basis, take care of your clients, and deal with the daily operations of your business? Unless you have a whole team behind you of course. But for most us, especially service-based professionals, that is usually not the case.
So we are often left to rely on creative ways to share our expertise without letting the process become overwhelming that it takes us from our central focus and goal … and that is usually to get more clients!
Repurposing content is a great solution to this problem. This simply means using content that has already been created and reusing it in other platforms and in various formats.
Repurposing content will save you time and headaches that come along with having to create new content on a regular basis. – Click to Tweet!
Without further ado, here are various strategies to leveraging and repurposing your content AND a basic plan on how to best share it.
Not so long ago I wrote an article — FINALLY Get a Handle on Your Gmail with Baydin — on how to … well, get a handle on your email of course! Lately I began to explore a few of the other tools this awesome company offers. I really needed a tool that would manage my calendar a bit better when it came to suggesting availability and meeting times.
Sure I’ve looked into such tools as Time Trade, Tungle.me, and Check Appointments – all great tools. But here is where they always fell short. My schedule is constantly changing. I’m always adding on new trainings, participating in joint ventures, and of course there always seem to be a last minute school event I need to attend for my kids.
Using something that I can easily integrate with my Google Calendar and that provides flexibility so I have more control on how I share my schedule is important to me. I felt the tools above involved a lot more work on my part to keep my schedule up-to-date ahead of time; as well as it was yet another tool I had to manage.
Plus I wanted to create a system that my virtual assistant could easily implement when interacting with my prospective leads, clients, and business associates. A tall order I know.
It wasn’t until recently that I found something that was super simple to use, integrated with all my Google Calendar, and didn’t cost me a monthly fee – although I don’t object to paying for services that support you in your business growth. 😉
Social media marketing is an on-going process. You probably know that already. And it’s time consuming – you probably know that too. But it doesn’t have to be a thorn in your side if you plan it well.
Although not an exact science, there is a way you can create an effective Tweet Plan that’s going to allow you to create a presence on Twitter; without having to spend hours each and every week on this platform. By the way you can create a plan (which I HIGHLY suggest) with any social media platform. But this week I’ll be focusing on Twitter. If you are not currently using Twitter or using it very sparingly because you can’t quite seem to get the process down, then you’ll want to attend my upcoming FREE training – Plan Your Tweets and Tweet Your Plan.
Listed below are the details on this upcoming training as well as subsequent trainings – and how to get access information.
Virtual screen-sharing trainings are as followed:
Feedly rocks! End post. Just kidding. Seriously though, ever since Google announced that Google Reader was going bye bye as of July 1st, 2013 I began wondering what I could use in place of it.
I have to confess. I didn’t use Google Reader all that much to begin with it. I’m a visual person and quite frankly Google Reader was so aesthetically unpleasing that I often relied on Google Alerts and Triberr to let me know when new articles popped up from some of my favorite blogs. Or I would browse my Twitter lists to see what my peeps was up to … Not always the most efficiently way with staying in the know.
As with everything I do – EVENTUALLY I come to the question, how can I do this more efficiently and/or inexpensively? I knew grabbing bits and pieces of content from multiple resources was not the best use of my time. And getting Google Alerts each time a blog posted a new article, was cluttering up my inbox. NOT fun!!
Recently as I was listening to one of Michael Hyatt’s podcasts; he had mentioned Feedly. Go Michael! I have heard of this service before, but never gave it much thought until now. The minute I logged in, I was hooked. I had found a home for all my content consumption … Okay. At least most of it.
Organize your favorite blogs, news sites, podcasts and Youtube channels and access them all in one place (or sync with Google Reader).
Outside of the fact that Feedly is just so much purtier ;-), it’s a lot easier to use and you can import your feeds from Google Reader so you don’t have to lose the feeds you’ve already added.