Several weeks ago I created a video on ‘Creating a Custom Facebook App with NO Technical Knowledge,’ in which I shared two resources (one free and one paid) you can use. For those of you considering using Heyo.com to create your Facebook custom apps, there’s a area where you can add your own HTML to create the look and feel of the page as you like it.
However in appreciating that many of you are technically “challenged” and wouldn’t know where to start with how to create HTML in order to design your own pages, I’ve taken the liberty of sharing a trick I use in creating HTML. This includes text, paragraphs, bullets, images, videos, etc.
And you’re going to be surprised how easy it is to do. 😉
I have a confession to make. I’m an email addict. There. I said it. I love AND hate email. Email allows me to not only run my business but it also allows me to tap into what others are up to. But email can be a huge time-suck! However, receiving email is not the problem per say — it’s the management of it.
If you don’t get a hold on your email it will get a hold on YOU.
This is not the first time I written about email overwhelm. I wrote about it over two years ago. You can check it out here if you like. But this it going to be a bit different. I’ve struggled with email overload for a long time … various methods to manage it effectively:
- Creating email filters.
- Allocating dedicated times to email.
- Unsubscribing to newsletters.
- Etc, etc.
I can say without a doubt that one of the decisions I’ve made that has had a MAJOR impact in my business and how I operate it, is in creating a Marketing Roadmap. I’ve always done marketing in my business (somewhat), but for the longest time it wasn’t consistent and quite honestly I didn’t give it all that much thought.
A tweet here, a FB update there, throw in a blog post once or twice a a week and there was my marketing plan.
Yeah, I know …
It wasn’t until about a year and a half ago while I was attending a conference that the idea of having a marketing calendar was brought to my attention. Let’s get straight. It’s NOT that I never heard of the term “marketing calendar” before and it was something completely new to me; I just hadn’t given it much thought – I didn’t see the value of it at the time.
I was literally flying by the seat of my pants …
Fast forward to today. Every year I now take a couple to several days to create my Marketing Roadmap. It’s has made all the difference in my business and I can assure you it will do the same for you.
Is it a perfect system? Probably not. Do I occassionally get off track? Sure, I’m only human for goodness sakes. But overall I DO stay on track with my marketing and my goals – and I am more consistent than ever.
Let’s get real here, shall we?
If you don’t know where you want to go, how do plan to get there?
I’m always looking to see how I can grow my business, where do I still need to grow, and what do I need to do to fill that gap. Growing your business takes times, the willingness to evaluate what works and what doesn’t work, and LOTS of course correcting.
I’ve learned a lot about what it takes to grow a business. I’ve made many mistakes and have had MANY failures along the way, but here’s the cool thing – I was determined to learn from them! With every new little lesson, changes were made – systems where changed, ideologies updated, powerful new beliefs put into place.
Here are the 7 top rules I’ve learned this past year in growing my business powerfully. These are rules that have made ALL the difference in me being able to move my business forward and I have no doubt it will catapult my success in the years to come.
7 Rules to Growing your Business Powerfully:
- Get support! This is a lesson that took me a long while to get. Like most entrepreneurs, I suffer from the “Lone Ranger” mentality. But switching my conversation from ‘doing it all by myself’ to ‘who can support me in my business growth’, has had a dramatic effect in my business (and sanity!).
- Don’t make everything a sense of urgency. Your Facebook timeline cover doesn’t have to be changed RIGHT NOW. Schedule low priority tasks at appropriate times throughout your week and get clear on your true priorities.
- Put systems in place. I have a system for EVERYTHING – using social media, marketing strategies, email scripts, even down to my weekly family menu. I know that last one sounds silly, but I realized that having to think each and every day, three times a day, seven days a week, what to cook for me and my family was exhausting. Now I plan for the whole week at once. It’s a such a huge time saver and relief!
- Follow the two minute rule. If it can be done in two minutes, do it. If not, delete it, delegate it, or reschedule it for a more appropriate time.
- Get some skin in the game. Money talks baby! You’re more likely to value and follow-through on the things you pay for. Free is great – but only to an extent.
- Get uncomfortable and “burn the boats.” Sorry to break the news, but if you’re comfortable, you’re playing it safe. Which means your business is stagnant. Being uncomfortable is a good sign that you are on track and moving your business forward.
- Don’t be afraid to rock that boat... Ho… yeah… put your hands up! We’ve always been taught not to rock the boat, but when it comes to business a little rocking it good. Be willing to bend the rules and question your “learned” values – they just may be holding you back.
Creating goals for your life and your business is an important and necessary process. Don’t believe me? Here are the results of a case study done by the Harvard:
In 1979, graduates of the MBA program were asked to set clear written goals for their future and their plans to accomplish them. It turned out only 3 percent of the graduates had written goals, 13 percent had goals but they were not in writing and 84 percent had no specific goals at all–aside from getting out of school and enjoying the summer.
Ten years later, in 1989, the researchers again interviewed the members of that same graduating class. They found that the 13 percent who had goals that were not in writing were earning, on average, twice as much as the 84 percent of students who had no goals at all. Most surprisingly, they found that the 3 percent of graduates who had clear, written goals were earning, on average, 10 times more than 97 percent of their graduating class. The only difference between the groups was the clarity of goals they had set (and spelled out) for themselves when they graduated.
Now don’t take my word for it, but look for yourself. How often have you not achieved what you wanted in your business because you didn’t take the time to write clear goals? Or maybe you wrote your goals down, but kept missing them. Every wonder why that is?
Last year I hosted the Create your Marketing Calendar: It’s Not too Late to Get your Rear in Gear! workshop; and it was a great success! This year I’ll be hosting it again. New year – new visions – new plans.
One of the biggest lessons I’ve learned in my business is that you have to have a plan. At the very least a general sense of the direction you’re headed in. This is the whole basis of the Marketing Calendar. It’s going to allow you to map out your business strategically for the year, so you are not running around like a deer in headlights, with no sense of which way to go!
Creating a marketing plan has made all the difference in my business, and I promise you it will make a difference in yours. And for those who were there last year, I’ve learned a few new, and VERY effective tricks, that I think you may find helpful. So “I already know that” doesn’t apply. Plus, one of the most effective ways to grow your business is to be around like-minded individuals who you can connect with and share experiences, knowledge, and contacts.
So what’s the big deal about creating a marketing calendar? What are the benefits?
- It will allow you to create a road map leading to your ultimate goals
- It will allow you to strategically plan your business rather than flying by the seat of your pants
- You’ll be able to focus on what’s truly important for your business and set all else aside
- It will allow you to track your progress as well as pinpoint areas where you may need help with
- It will give you a realistic picture of what you can accomplish, even if you are juggling multiple campaigns
Online marketing can be a time consuming task and worst of all you have to apply a multitude of strategies to see what sticks. Depending on your industry, some tactics make work better than others.
But there are a few strategies that have proven to allow you to gain exposure exponentially for your business. Once such method is participating in contests.
There are many benefits to participating in contests:
- Exposure to the readers of the site
- Additional promotion on YOUR site via sponsors of the contest
- Chance to win cash (and noncash) prizes
- Collaboration with other site owners which again enhances and promotes your brand
- Bragging rights if you are among the winners of course 😉
In today’s Online Marketing Quick Tip in 5 Minutes or Less, I discuss how you can use Wisestamp to create a dynamic and social-rich signature.
This tactic has many benefits:
- It allows you to engage those that read your email
- Brings awareness to your message/business
- Can potentially increase your following on your social networks
- Creates the potential for referrals
- Amongst others…
Information overload is a bitch! It’s something that is easy to detect and damn hard to manage. Just as with television, radio, and video games, you can can easily get addicted to information on the internet. Ever heard the quote?
… if you don’t control it, it will control you!
Well yup, that’s a good way of looking at it. But the question often is, how do you control information overload when it has you wrapped up in it’s thralls? Sometimes you’re so in it, you don’t even realize it… or even worse, you know you’re in it and can’t seem to get out. You’re like a hungry tiger on the constant search for more food and there never seems to be enough.
I pondered for a while at my desk thinking about what I wanted to write about for my first article; it’s kind of the benchmark of what’s to come as I continue forward. Yeah, lots of pressure … but pressure I can handle. I’ve always said put your best foot forward – doesn’t have to be perfect, but damn well better be good.
One of the key reasons why I started this new site (my other site is NewBizBlogger.com if you want to check it out) is that I’ve learned quite a bit throughout my journey as an internet entrepreneur and business coach. There always seemed to be this recurring theme that continued to come up over and over – for me and for all those I’ve worked with or came in contact with. And that was the theme of the three key elements missing in their business – Clarity, Focus, and Results.
It’s not coincidence these elements have led me to creating this site and my programs. It’s no coincidence as I was working with someone on creating my logo that these three simple, yet powerful words kept up popping into my mind. I don’t know if you are a spiritual person (I am), but at first it was just a whisper. Then it was a light knock at the door. Eventually it came to be a full on bang that I could no longer ignore. My path has taken me to here and now… and YES, it had finally become crystal clear to me!
It’s also no coincidence as I was on YouTube watching a video unrelated to focus, that at the right hand side there sat a video with Tony Robbins titled – Tiny Changes Mean Huge Results. After watching it, he spoke on the exact thing that has occupied my mind for the last few months – focus!
Here’s the video (the video looks a bit crappy but the message is LOUD & CLEAR):
He discusses three pillars:
- Get focused and clear – where are you at now and where do you want to go
- Get the best (tools, maps, mentors, etc.)
- Resolve your inner conflicts (unlock and unleash)
Get focused and clear – check √
Get the best – still working on that 😉
Resolve your inner conflicts – work in progress, but boy am I rocking it !
How about you? Where are you at this point in your business? Are any of these pillars missing for you?