Tag Archives: Advertising

Check out this brilliant marketing campaign!

Chick-fil-A Marketing Campaign

Let me start by saying that Chick-fil-A first launched its Cow Campaign ten years ago. Their campaign progression has been a long process; but thankfully due to their patience, it seems all their hard work and dedication to the campaign is beginning to pay off!

Chick-fil-A’s commercial campaigns as of recently has taken on a whole new level of awareness for its company; we can attribute this to its creative marketing strategies and tactics. With its creative and fun-to-watch commercial advertising and growing Facebook fan page, it’s no wonder people are starting to take notice.

Needless to say, their Facebook page is a marketers dream; a plethora of fun images and video, interesting content, and relevant information … and a good amount of engagement to go along with it. They don’t post that often, but when they do, it has an impact.

The Brilliant Marketing Tactic

Here’s is what I especially love about their Cow Campaign that you don’t see very often; yet it’s one of the most powerful ways to connect with people at the emotional level. They’ve taken an animal and humanized it. When you view one of their commercials, you can’t help but relate to the cow as it were another human being with the same level of mental thought process and consciousness.

Add humor to a social message and you just may have a winning formula!

Check it out!

Of course, you can achieve similar results of touching the human emotion using other means; we’ve seen this over and over – albeit it always seem to work particularly well when animals are involved.

Continue reading

HootSuite Launches Twitter Advertising {Training}

I’m a huge HootSuite fan; been using it for a long time. Even did some tutorials on it some time ago. Here’s one on Automating Your Social Media Marketing With HootSuite; it focuses on the paid version of HootSuite, but you can easily use it for the same functions using the free version.

By the way, I will be doing an updated video tutorial on using HootSuite, as they have added new functions since the writing of the post mentioned above.

So you can guess I was excited when they recently announced Twitter Advertising.

Twitter Advertising is similar to Facebook advertising in that allows you to get targeted and showcase your tweets with your ideal audience. You can even narrow down your focus to a geographical area (which I love!) if your business runs locally or if you are running a local event that you want to promote.

With my upcoming EDGE: Entrepreneurs Uncovering & Embracing their True Genius event in NYC, this is a feature I definitely want to take advantage of.

Continue reading