Tag Archives: Business Exercise
You’re probably reading this because you are looking for that one quick fix that’s going to take your marketing from static to sensational.
Sensational marketing. Now that would be something.
I’m here to burst your bubble unfortunately. There isn’t one quick fix.
However, I wouldn’t bring you here if I didn’t have something of value to share, would I?
I spent a big chunk of my marketing career doing. Doing. Doing. Doing!
Initially I was doing it all thinking that was the answer. Eventually I came to realize that sometimes less is more … such was the case when it came to marketing.
As I was marketing my business and those of my clients, I began to realize that sometimes those strategies where producing substandard results.
Sometimes switching strategies worked. Sometimes it didn’t.
For the longest time I couldn’t quite figure out the best marketing strategy “formula”. I streamlined. I immersed. Why were some strategies simply not working or not working as well as I would like?
I got my first aha! moment when I watched a recent keynote speech by author, speaker, and entrepreneur, Gary Vaynerchuk.
In his speech, he talked about marketing in the world that we live in. He stated that getting romantic about your marketing is the easiest way to go out of business.
Just because one method of marketing has worked for you for years, does not mean it will still work for you today.
You have to apply marketing initiatives that your target audience likes and consumes, not necessarily what feels comfortable to you.
You may be thinking, well shouldn’t I use strategies and tactics that I resonate with and understand?
Yes and no.
If you can incorporate those marketing tactics and tools that you enjoy and understand, that would be the ideal situation of course. You’ll most likely stick with it if that is the case.
However if 80% of your target audience uses Vine or Instagram, and you’re not on that platform, you’ll be at a huge disadvantage. Ultimately this may cost you your business.
Here’s a simple solution. If you really can’t wrap your head around using a specific tool or platform, hire someone who can.
If it’s a viable platform or tool, the investment for acquiring leads and clients will outweigh the cost of outsourcing this initiative.
My second breakthrough was even more powerful and profound. It is something I’ve heard before and understood intellectually, but it never truly registered at my core.
It was simply this: