Tag Archives: Client Research
One of the questions I often get asked is how do you find out what your prospective leads TRULY want? What are their actual pain points and problems?
One of the things I did when I first started out in my business was to type into Google.com specific keywords relevant to my industry plus a key operator such as (+).
For example, online marketing + forums.
I also did this with other platforms such as:
- + message boards
- + blogs
- + groups
In the process I was able to tap into the minds and speaking of my prospective leads. I was able to discover their pain points, problems, and challenges and tailor my programs and services accordingly.