Tag Archives: Facebook
Recently Facebook announced it’s new feature – Facebook embedded posts. You can read more about it on a recent AllFacebook post, Facebook Begins Rollout of Embedded Posts.
In a nutshell, you can now grab the code from a post and place it on another platform, such as your blog, for people to Like and Follow. So cool!
Note: If you do not have this feature available yet, be patient. In keeping with Facebook’s MO, they will be rolling out this feature over a course of time. But once you get this new feature available, just visit the Facebook’s Developers Blog for instructions.
And in keeping with my MO, my first thought is how can I use this to expand my business. I don’t need another toy to play with – but networking and lead-generation building strategies I’ll take any day!
Here is what I find to be very exciting –
When embedded, posts can include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed.
One of my pet peeves (And yes, I have a few!) has always been that it was a pain to share Facebook updates from my newsfeed at a scheduled time. Buffer has allowed you to schedule sharing these updates for some time, however it was based on pre-selected time slots. I often worried that I may be spamming my followers and it was a nuisance to take the time to check what I had scheduled already to be shared… especially since I use multiple applications to schedule social media updates.
I would on occasion use my Hootlet app from Hootsuite to schedule these updates, but unlike Buffer, it doesn’t pull all the content from the update … yet again adding more steps to the process.
It was shame because many of my friends I consider to be business associates and they often share some juicy content. But in the interest of NOT spamming my followers, especially on my Facebook Business page, I often chose not to share these updates. Or I would try to make a mental note to come back and share it later, but you can probably guess how that went.
One of the most common questions I get from clients is how important is it to have a Facebook business page? First let me say that whether or not you deem having a Facebook business page necessary for your business is up to two things:
- Is your target audience located on this platform?
- Do you plan to use this platform regular to connect with your audience?
If the answer is NO to both of these questions, than maybe Facebook marketing is not for you.
However that being said, by not having a Facebook business page you are very likely leaving opportunities on the table. With over 1 Billion people using Facebook now – many for business – your target market is definitely using this platform as a means to socially connect with others. I have yet to hear of an industry or niche that does not have their target audience located on Facebook.
A few days ago I wrote about joint ventures and how pairing up with other entrepreneurs and small business owners can elevate your business success exponentially. This week I take it a step further by speaking about the precursor to those joint ventures – and that is building relationships.
Facebook marketing has many advantages to helping you to grow your business; and their are multiple ways for you to build and grow your relationships using this platform. However in this video I share with you two quick tips on how to use Facebook’s Calendar of Events feature as one such method.
We all know (or hopefully we do) that relationship building is one of the most powerful ways for you to get the word out about your business as well as a way to get referrals from your network of friends and colleagues.
A week ago I created a video on How to Create a Facebook Ad on a Budget. Within this training I mentioned how you can direct people to a custom Facebook application that you’ve created. Since then I’ve received a few emails asking, “where on Facebook do I select the custom app option?” Well it’s not that simple. It’s not something you select, but rather need to create.
Facebook has yet to make it quite that simple so you can just click a button an ‘poof’ – a custom app magically appears. Seriously you’d think they thought this out a bit better. 😉
However I’m going to show you TWO simple ways to create an app with no technical knowledge necessary. OK, well maybe just a teeny bit. But I promise it’s going to be super simple because that’s how I roll.
You don’t have to break the bank creating Facebook Ads and it doesn’t have to be all that complicated. All is needed is the understanding of how to create one, persistence to evaluate your results and most of all, have patience.
I’m not an expert when it comes to creating Facebook Ads, but I have been running them for a while in my business and slowly over time beginning to evaluate my “sweet spot” with what has worked and what has not worked in my business concerning Facebook Ads.
The key thing to remember here is to evaluate your results regularly and adjust accordingly. If you are setting up Facebook Ads with no rhyme or reason you are just throwing money down the virtual drain.
Also, another key tip: If you are not active on Facebook, DO NOT use this form of marketing. There’s really is no point in spending money getting people to Like your page if you have no intention in engaging them and the commitment it takes in building a relationship with your page followers.
Common sense right?
Creating an image post for Facebook can be a powerful way to get your message across visually. With Pinterest killing it in 2012, according to the Nielsen Social Media Report 2012, it’s clear to see that visual presentations are having a huge image in determining what social media users are viewing.
So it’s in your best interest not only to incorporate more images into your marketing, but also to make sure you are sharing quality images. One of the simplest and most effective ways to do so is to add text to image.