Tag Archives: HootSuite

How to Keep Your Finger on the Pulse of Your Industry

Hootsuite streamsNot so long ago I shared with you how to Find Your Target on Twitter [in 10 minutes or less]. Now that we’ve gotten that out of the way and you’ve managed to connect (hopefully) with a generous number of prospective clients, mentors, and partners, I can now share with you how to easily stay in the loop with your connections on social media. In particular in this video, I will share with you how to create streams in HootSuite (can also be done directly in Twitter) that will allow you to keep your finger on the pulse of your industry.

In this video I cover:

  • How to create a list in Twitter
  • How to create a stream in HootSuite
  • Adding Twitter users, keywords, and hashtags(#) to your streams
  • Getting search specific so you can easily begin to connect with prospective clients
  • How to stay in the loop with industry leaders Continue reading

HootSuite Launches Twitter Advertising {Training}

I’m a huge HootSuite fan; been using it for a long time. Even did some tutorials on it some time ago. Here’s one on Automating Your Social Media Marketing With HootSuite; it focuses on the paid version of HootSuite, but you can easily use it for the same functions using the free version.

By the way, I will be doing an updated video tutorial on using HootSuite, as they have added new functions since the writing of the post mentioned above.

So you can guess I was excited when they recently announced Twitter Advertising.

Twitter Advertising is similar to Facebook advertising in that allows you to get targeted and showcase your tweets with your ideal audience. You can even narrow down your focus to a geographical area (which I love!) if your business runs locally or if you are running a local event that you want to promote.

With my upcoming EDGE: Entrepreneurs Uncovering & Embracing their True Genius event in NYC, this is a feature I definitely want to take advantage of.

Continue reading