Tag Archives: Joint Ventures

What Bruno Mars, Sting, Rihanna & Ziggy Marley Can Teach Us About Joint Ventures


Joint Ventures at the Grammys!

A couple of weeks I watched, with millions of others, the Grammys. Great show as usual, but I have to say my favorite part by far was the Tribute to Bob Marley with a joint performance by Sting, Bruno Mars, Rihanna, and Ziggy Marley. The rocked it! You can check out the performance here if you missed it.

But as my warped brain normally works I thought, wouldn’t this be an great topic to discuss? I mean here you have American, English, and Jamaican musicians coming together to sing one of the greatest hits of all time. Artists from completely different genres coming together to celebrate what they love most – music.

However, we see these sort of “joint ventures” everywhere. Even if we don’t realize it. Companies joining forces to expand their reach, increase exposure, and grow their brands and companies. We’ve seen it with Apple and Microsoft, SONY and BMG, Abbot and Costello. And YES, Abbot and Costello was a joint venture! Where would Abbot be without Costello, and vice-versa.

Joint ventures is the backbone of many success stories and continues to be. And if you want to take your business to the next level (as I do), this is a very important step.

I have to confess. I have not taken advantage of this powerful strategy as often as I should, but it’s definitely on my checklist for this year! However, I will share with you my past and most successful joint venture and the results I had from it, so you can begin to do the same for yourself.

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