Tag Archives: Online Marketing
Today’s Marketing & Mindset Video Tip is about sharing my top three ways of getting more Twitter followers.
I often get asked, “How do I get more followers on social media?” So today I’ve decided to focus specifically on Twitter; but these strategies can be used on other social networks as well.
Just be mindful that although it’s great to have a large following, I believe that quality followers is just as important (if not more so) than quantity. Sure you can buy Twitter followers and easily get your numbers up into the thousands. But if they are not engaging with you, sharing your content, and/or buying into your products and services, than it defeats the purpose … Don’t you think?
You really want to be strategic about who you follow – in turn, who follows you back. Ideally you’ll want to follow:
- Prospective clients
- Potential partners
- Mentors & industry leaders
These are people who are going to engage with you hopefully on a regular basis.
I think we can all agree that Facebook changes more often than most small business owners and entrepreneurs care to see happen. But there is one thing for sure. There are a few standard Facebook Marketing standards that believe it or not many people still miss.
… And better yet, they are simple and quick fixes that you can implement right away!
Below are illustrated explanations of 5 Facebook Marketing tips you may have missed. Okay, I confess. One tip is a newly added feature to Facebook; but worth mentioning nonetheless.
Turning on Facebook Notifications Settings
Hopefully this is a no-brainer, but having your Facebook notification settings enabled can be a very effective tool to continue to build and engage with your followers. Of course, if your business grows to EPIC proportions, this may be something you’d consider disabling — quite frankly it would be too much to take on. However, for most of us that is not the case and getting messages and notifications on a regular basis is completely manageable.
To activate, simple HOVER over the ‘Liked’ button, scroll down to ‘Get Notifications’ and click to enable if not done so already.
One of the most common questions I get from clients is how important is it to have a Facebook business page? First let me say that whether or not you deem having a Facebook business page necessary for your business is up to two things:
- Is your target audience located on this platform?
- Do you plan to use this platform regular to connect with your audience?
If the answer is NO to both of these questions, than maybe Facebook marketing is not for you.
However that being said, by not having a Facebook business page you are very likely leaving opportunities on the table. With over 1 Billion people using Facebook now – many for business – your target market is definitely using this platform as a means to socially connect with others. I have yet to hear of an industry or niche that does not have their target audience located on Facebook.
This past week I held my screencast training on SEO Basics: Getting Found on Google! It went great and I truly think many people will get tons of value from this short, yet value-packed training. Currently I only host these trainings for PYG subscribers – it’s my way of supporting my inner circle network as well as saying thank you for being a subscriber.
However I still want to support those that may not be a subscribers (yet 😉 ) as well in their business. So I’ve decided to share a snippet of what was in this weeks training. If you like it and would like to get access to future online marketing screencast trainings, but sure to register HERE!
By the way, if you want to get some great training on Search Engine Optimization, I would suggest visit my buddy DiTesco for some awesome SEO Tips and Resources!
Twitter is one of those social networks where people either love it, hate it, or just don’t understand it. This is not the first time admitting this, but I didn’t “get” Twitter when I started my first online business back in 2008. It just didn’t make sense to me.
It wasn’t until I transitioned to online marketing consulting that I figured I better at least learn what all the fuss is about. I have to admit, once I got over my fear (and confusion) on how (and WHY) to use Twitter, I was hooked!
… and you better be careful because you really can get hooked on it.
One of my first Twitter events was my “Tweet-it-Forward” challenge, where participants were to visit each other’s blogs and tweet it forward. It was a blast. And best of all I met so many new and amazing people; most whom I’m still virtual friends with today.
This got me thinking. What can I do this time around that would give people the chance to dive into Twitter head on, learn the ropes quickly, meet lots of cool people, AND have fun at the same time?
My only thought – Tweet n’ Mingle.
How do you market your business online you ask? Well just let me roll up my sleeves because there are literally TONS of ways to market your business online – and I’m going to dive into 50 of those bad boys. You can get my 101 Marketing Strategies Checklist if you opt into my e-Newsletter (plus a few other goodies 😉 ).
But I’m going to do more than just offer a checklist, I’m going to delve deeper into what’s involved. Hopefully you’ll learn a few new things that you didn’t expect. Happy Easter!
How to Market Your Business Online:
- Submit an eBook to eBook directories such as Free-eBooks.net. This is going to allow you to leverage your content. As an added tip, turn some of your blog posts in to an eBook.
- Host teleseminars and webinars. I have a confession to make. Prior to hosting teleseminars and webinars my list was growing, but it didn’t start growing exponentially until I started doing this. Tip: be sure to pick a hot topic!
- Speak on other peoples stages. YES! This is a technique to marketing your business online. When you speak on someone else page, they naturally want to learn more about you. Often they go online to do so.
- Creating an audio for people to listen to when they opt into your newsletter is great, but why not take it a step further and offer them a physical CD as well. Sure it’ll cost you a bit more, but at the end of the day you’ll get their mailing address. Now that is priceless!
- Video marketing is FAN-freakin-TASTIC! But it’s even better when they are optimized for search engines. 😉
- On that note, you know how you can add a comment to YouTube videos? How about you add your “comment” as a video comment? Great way to stand out from the crowd don’t you think?
- Answer peoples questions. You can do this in forums, message boards, Yahoo Answers, you name it.
- Create podcasts! Some of my favorite people like Michael Hyatt who speaks on Intentional Leadership have their own iTunes podcast shows and I don’t miss one (of course since I discovered his show). Get a following on your show and you’d be good to go!
- Be sure to add links in your tweets my tweetie. Adding value is great – directing them to a relevant page on your site? Even better.
- I’m on my knees praying that you have a Facebook Business Page. You do RIGHT?
- Continue reading
Facebook News Feed get’s a facelift … Well actually more of a redesign. Have you heard? On the heels of Facebook Graph Search, Facebook is at it again; this time promising a richer and more fulfilling experience for its users.
My thoughts? As an individual user, I think the new redesign to Facebook’s news feed is going to be much more exciting and fun to use, no doubt. Bigger pictures, bigger videos …. Just bigger! As a small business owner? I have my slight reservations.
Gone are the days it seems of trying to increase engagement with the measly 16% (on average) of users that see your Facebook business page updates. Gone are the days that just a quote (Yup. Guilty.) and questions (Uh. Yeah!) will be enough. Now it’s about taking creativity to a WHOLE new level.
What does that look like? I haven’t quite figured that out yet, but I’ll be sure to get back to you when I do. But if you have any thoughts on this PLEASE do share!
What brought on this redesign? According to Facebook, out of hundreds of thousands of surveys sent to Facebook users, the number one request to improve user-experience?
Okay without further ado…
A few days ago I wrote about joint ventures and how pairing up with other entrepreneurs and small business owners can elevate your business success exponentially. This week I take it a step further by speaking about the precursor to those joint ventures – and that is building relationships.
Facebook marketing has many advantages to helping you to grow your business; and their are multiple ways for you to build and grow your relationships using this platform. However in this video I share with you two quick tips on how to use Facebook’s Calendar of Events feature as one such method.
We all know (or hopefully we do) that relationship building is one of the most powerful ways for you to get the word out about your business as well as a way to get referrals from your network of friends and colleagues.
A week ago I created a video on How to Create a Facebook Ad on a Budget. Within this training I mentioned how you can direct people to a custom Facebook application that you’ve created. Since then I’ve received a few emails asking, “where on Facebook do I select the custom app option?” Well it’s not that simple. It’s not something you select, but rather need to create.
Facebook has yet to make it quite that simple so you can just click a button an ‘poof’ – a custom app magically appears. Seriously you’d think they thought this out a bit better. 😉
However I’m going to show you TWO simple ways to create an app with no technical knowledge necessary. OK, well maybe just a teeny bit. But I promise it’s going to be super simple because that’s how I roll.
You don’t have to break the bank creating Facebook Ads and it doesn’t have to be all that complicated. All is needed is the understanding of how to create one, persistence to evaluate your results and most of all, have patience.
I’m not an expert when it comes to creating Facebook Ads, but I have been running them for a while in my business and slowly over time beginning to evaluate my “sweet spot” with what has worked and what has not worked in my business concerning Facebook Ads.
The key thing to remember here is to evaluate your results regularly and adjust accordingly. If you are setting up Facebook Ads with no rhyme or reason you are just throwing money down the virtual drain.
Also, another key tip: If you are not active on Facebook, DO NOT use this form of marketing. There’s really is no point in spending money getting people to Like your page if you have no intention in engaging them and the commitment it takes in building a relationship with your page followers.
Common sense right?