Tag Archives: Productivity
I think we can all agree that time has become one of our biggest assets. In a time where technology appears to have given us more time, we actually seem to have less of it. The irony! It’s more important than ever to be cognizant of how we use our time. This involves some thought and using the right tools that work for us.
With constant work and family obligations, every minute saved is a minute I treasure. I’m always on the lookout for tools that will allow me to be most productive. Being productive means more time with my family, guilt-free! Win, win!
My Top 3 Productivity Tools
What can I say about OneTab, other than it rocks! Here were the issues I was having. First, my bookmark’d tabs where getting out of control. I found that there was a lot more to read than I had time for. The result was a growing list of bookmark’d tabs that I never seemed to get back to.
My second challenge is my uncanny ability to have an excessive amount of tabs opened at the same time. One page opened very easily turns into ten. This was causing overwhelm of epic proportions, to say the least.
Today I want to write about something that I don’t think gets addressed often enough – how bad habits may be impairing your business (and life).
Often times when we’re struggling in our business it’s usually because of some untold truth or because we’ve taken on some “bad” habits. Quite often we are not even aware of these unproductive habits.
It can be as simple as not keeping on top of our numbers (Been there, done that!) or being inconsistent with our social media marketing (*cough*).
You know it’s very interesting. A lot people complain about social media … ‘they are not seeing the results they expected.’ I often get the all-too-often asked question, “How do I measure the ROI of social media?”
When asked, “How long have you’ve been consistent with the process of social media marketing?,” not surprisingly 80% of the time they respond with “A few weeks.”
Or they tell me that they post a few times a week but there’s really no rhyme or reason with their process and they are not consistent with it.
Just like with anything in life, it’s the long-term actions that create results … But you have to be consistent! You have to post regularly if you want to start seeing results. You also need to be strategic.
And if you’re not seeing results, then maybe it’s time to rethink your strategy or tactics. Each business is unique. Therefore what may work for one business, may not work for another.
The only way to get consistent with a process is by creating a habit out of it. Just like brushing your teeth, it becomes automatic. You do it without putting much thought into it. In the beginning it’s going to take some effort for sure, but as you do it long enough it becomes almost effortless.
In today’s Marketing & Mindset Video Tip I discuss how to make a decision … How do you decide whether or not to move forward with an opportunity? How do we determine if something is an opportunity or a distraction?
We get soooo many marketing messages on any given day – I know I do! I can get up to 100 emails a day. Many of those emails are people and business promoting their products and services to me.
So how do determine which are the ones I act on or not for me … or not for me at this time?
Simple. Ask question!
Let me just say first. There is something to say to being decisive, don’t you agree? But there’s also something to be said about getting all facts first and educating yourself before making a decision. You really have to decide for yourself which is the best course of action.
Yes I get it! Catch 22! You have to decide how to decide!!
1) Is it aligned with your bigger vision in your business?
First if you don’t have a vision, get one stat! Next, is this opportunity going to help you move closer to your vision and goals? If so, great! If not, then it’s probably not a good opportunity for you.
Today’s Marketing & Mindset Tip is all about building confidence! Specifically I want to talk about the things you can do to build more confidence in yourself when it comes to your business.
When I first started years ago and made the transition from owning an online retail shop to online marketing consulting, in hindsight I lacked a lot of confidence. The reason why I think this, was because it was a challenge for me to share with others what I did and how I could serve them.
The result? Lack of confidence.
Over the course of the years as I’ve continued to grow, I learned a few things along the way that have helped me to build my confidence in my business and stand in integrity with what I do. I know I can provide results for others; and there’s a difference between knowing the path and walking the path.
Here’s what I did:
- I niched myself.
- Stayed in my lane.
- Continued to practice my craft.
Check out the video below as I go more in-depth with these action steps.
Welcomes to today’s Marketing & Mindset Video Tip. Today I wanted to share with you the top 10 things I’ve done that have helped to increase my overall performance in my life and business.
Top 10 Ways to Increase Overall Performance in Your Life & Business:
10. Create a mind movie
9. Listen to Baroque music”
8. Write to resolution
7. Read business & personal growth books
6. Exercise and keep a healthy diet
4. Allocating specific times of the day for email
3. Write down daily tasks & prioritize them
2. Meditate or practice Qi Gong
1. Set intentions
In today’s Marketing & Mindset Video Tip I’d like to talk about creating a Daily Habit Log. What do I mean by this?
For many of us, we often struggle doing new things. For example, getting on a diet, blogging weekly, following up with people, etc. And this can be a challenge because these things we want to take on have not become a habit.
We are driven mostly on a day-to-day basis by our automatic way of Being. These are pre-programmed ways of doing things that we do day in and day out. For example, brushing our teeth and tying our shoes are automatic to us. We don’t have to think about it. These are just habits that we’ve established after doing them over and over again. No thought process – really – is involved.
When we are taking on new things that are NOT a habit, it’s a challenge; because we need to shift it from being something that takes some effort, time, and thought into something that becomes automatic.
That’s where we want to get to with certain things in our business; that you want to make a regular habit.
The only way to create a habit is to:
- Do it regularly
- Be very conscious of it
- Put a system in place that “forces” you to do it
People often ask me how do they find up-to-date content and stay in the loop with their industry?
Let me just say that I don’t think the problem is finding content. Content is everywhere! The problem is information overload and deciding where are those few select places you can go to and focus on to stay informed about current trends and news in your industry.
For example, I use sites such as Feedly.com or Topsy.com. Another great site to stay on top of what’s new in your industry is Paper.li. This service is great for aggregating the top news and article updates of those you follow on Twitter.
There are hundreds of other sites you can use to stay in the loop with your industry, but let’s not forget face to face strategies such as attending workshops and industry associations. These get-togethers can be a great source of information; this way when you go back to your clients and prospective clients you are well informed and you can communicate to them what they need to know to move forward in their life and business.
My recommendation is to stick with no more than two to three content curation sites you like; otherwise you’ll potentially risk falling into the information overload black hole. Yikes!
Summers ended. Boohoo, Kids back to school. And time to regroup for us entrepreneurs. Yippee!
One of the ways I find best to regroup is to create a checklist and there’s no better time (aside from end-of-year) to dot your i’s and cross your t’s with what needs to be completed, revamped, and created than right after summer break. People are now beginning to get switch from summertime fun thinking to “Let’s get back to work” mentality.
One of my pet peeves (And yes, I have a few!) has always been that it was a pain to share Facebook updates from my newsfeed at a scheduled time. Buffer has allowed you to schedule sharing these updates for some time, however it was based on pre-selected time slots. I often worried that I may be spamming my followers and it was a nuisance to take the time to check what I had scheduled already to be shared… especially since I use multiple applications to schedule social media updates.
I would on occasion use my Hootlet app from Hootsuite to schedule these updates, but unlike Buffer, it doesn’t pull all the content from the update … yet again adding more steps to the process.
It was shame because many of my friends I consider to be business associates and they often share some juicy content. But in the interest of NOT spamming my followers, especially on my Facebook Business page, I often chose not to share these updates. Or I would try to make a mental note to come back and share it later, but you can probably guess how that went.
We all lead busy lives right? Who has time to come up with fresh content on a regular basis, take care of your clients, and deal with the daily operations of your business? Unless you have a whole team behind you of course. But for most us, especially service-based professionals, that is usually not the case.
So we are often left to rely on creative ways to share our expertise without letting the process become overwhelming that it takes us from our central focus and goal … and that is usually to get more clients!
Repurposing content is a great solution to this problem. This simply means using content that has already been created and reusing it in other platforms and in various formats.
Repurposing content will save you time and headaches that come along with having to create new content on a regular basis. – Click to Tweet!
Without further ado, here are various strategies to leveraging and repurposing your content AND a basic plan on how to best share it.