Tag Archives: Twitter
Today’s Marketing & Mindset Video Tip is about sharing my top three ways of getting more Twitter followers.
I often get asked, “How do I get more followers on social media?” So today I’ve decided to focus specifically on Twitter; but these strategies can be used on other social networks as well.
Just be mindful that although it’s great to have a large following, I believe that quality followers is just as important (if not more so) than quantity. Sure you can buy Twitter followers and easily get your numbers up into the thousands. But if they are not engaging with you, sharing your content, and/or buying into your products and services, than it defeats the purpose … Don’t you think?
You really want to be strategic about who you follow – in turn, who follows you back. Ideally you’ll want to follow:
- Prospective clients
- Potential partners
- Mentors & industry leaders
These are people who are going to engage with you hopefully on a regular basis.
Twitter is one of those social networks where people either love it, hate it, or just don’t understand it. This is not the first time admitting this, but I didn’t “get” Twitter when I started my first online business back in 2008. It just didn’t make sense to me.
It wasn’t until I transitioned to online marketing consulting that I figured I better at least learn what all the fuss is about. I have to admit, once I got over my fear (and confusion) on how (and WHY) to use Twitter, I was hooked!
… and you better be careful because you really can get hooked on it.
One of my first Twitter events was my “Tweet-it-Forward” challenge, where participants were to visit each other’s blogs and tweet it forward. It was a blast. And best of all I met so many new and amazing people; most whom I’m still virtual friends with today.
This got me thinking. What can I do this time around that would give people the chance to dive into Twitter head on, learn the ropes quickly, meet lots of cool people, AND have fun at the same time?
My only thought – Tweet n’ Mingle.
Last week Forbes published an article –What Startup Buyout Frenzy Says About Social Media’s Future – hitting the nail in the coffin that social media is still and will continue to be a valuable (and necessary) opportunity for marketers and for those companies looking to further incorporate and understand this dynamic marketing tool.
In a question put to a panel of social media experts, on “How is social media evolving?”, Rogavin states:
If you’re not doing social media today, it’s almost a fireable offense.
He also goes on later to say:
Content is the No. 1 thing brands should be focused on. Brands are publishers now. Period. Just posting, “What are you doing on Labor Day?” isn’t good enough anymore. What gets people to buy things are activities like Ford allowing people to converse with each other about cars.
Hmm, game changer for sure for big businesses.
I’m a huge HootSuite fan; been using it for a long time. Even did some tutorials on it some time ago. Here’s one on Automating Your Social Media Marketing With HootSuite; it focuses on the paid version of HootSuite, but you can easily use it for the same functions using the free version.
By the way, I will be doing an updated video tutorial on using HootSuite, as they have added new functions since the writing of the post mentioned above.
So you can guess I was excited when they recently announced Twitter Advertising.
Twitter Advertising is similar to Facebook advertising in that allows you to get targeted and showcase your tweets with your ideal audience. You can even narrow down your focus to a geographical area (which I love!) if your business runs locally or if you are running a local event that you want to promote.
With my upcoming EDGE: Entrepreneurs Uncovering & Embracing their True Genius event in NYC, this is a feature I definitely want to take advantage of.
Finding your ideal target audience overall can often be an arduous task. However there is a very simple technique that for less than 10 minutes a day on Twitter you can begin to target the audience that you believe will best resonate with your product or service.
In the 5 Minutes or Less Quick Video Tip below I cover the following:
- Who to search that has already gathered your potential ideal audience
- How to quickly begin to engage and follow that audience