The clues of what your prospect wants is right in front of you! (Video)
One of the questions I often get asked is how do you find out what your prospective leads TRULY want? What are their actual pain points and problems?
One of the things I did when I first started out in my business was to type into Google.com specific keywords relevant to my industry plus a key operator such as (+).
For example, online marketing + forums.
I also did this with other platforms such as:
- + message boards
- + blogs
- + groups
In the process I was able to tap into the minds and speaking of my prospective leads. I was able to discover their pain points, problems, and challenges and tailor my programs and services accordingly.
Here are a few other areas you can look into as well:
- networking groups
- conferences / seminars
Key Takeaway: Finding out what are the pain points, issues, and desires of your your prospect leads can be a powerful way for you to position yourself as their problem solver by stepping into their speaking and discovering in their own words what are their biggest issues. You job is now to be deliver the solutions to those problems. There’s no guess work involved. Just a bit of leg work. 😉